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Tuesday, August 19, 2014

Banner Engineering Corporation - International Marketing Communications Specialist

The primary purpose of the International Marketing Specialist is to coordinate marketing strategy, content development and assist our international offices to build Banner awareness and increase sales. In this position, you will plan and coordinate marketing strategy, respond to content requests and coordinate the production and delivery of marketing collateral for Banner’s international sales offices. As a member of the corporate marketing team, you will plan collaborate with Sales and Engineering; and work alongside print, interactive and communications specialists to produce content that helps Banner expand its global marketing reach and increase international sales. The diversity of our international offices and variety of requested content requires the individual in this role to have flexibility and prioritization skills, and the ability to work with many stakeholders.

Job Duties:

  • Coordinate and manage annual, select international print advertising programs
  • Coordinate new product launches with local and remote teams
  • Develop sales literature, posters, trade show content
  • Coordinate trade show support
  • Assist with international web site management
  • Leading the coordination of translating technical content
  • Manage international press release program
  • Manage Google AdWords and PPC campaigns
  • Assist with coordination of international sales meetings
  • Tracking and reporting of marketing activity, spend and ROI
  • Special projects as required

Required Skills

  • Experience working with Office suite software, desktop publishing software, ERP experience at the user level
  • Experience with translation management systems
  • Experience writing and proofing marketing copy
  • Experience or ability to learn to manage small-scale projects
  • Ability to learn and adapt in an ever-changing marketing environment
  • Ability to work in a highly collaborative environment
  • Ability to multi-task
  • Excellent communication and organizational skills
  • Foreign language capability is desired, with preference for Spanish and/or Asian languages
  • Required Experience
  • 4-year degree in Marketing, Business, or related field required
  • 5 years marketing experience, preferably in international marketing
  • Experience working with Office suite software
  • Experience writing and proofing marketing copy