SUMMARY/PURPOSE:
Coordinate the strategic implementation of communications and
marketing efforts to advance the mission of Summit Academy OIC.
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essential functions and reSponsibilities:
1.
Assist in the establishment of Summit Academy’s
marketing goals, as well as in the development and execution of marketing and
communication strategies and tactics.
2.
Design all printed materials and collateral, including
brochures, flyers, newsletters, direct mail, letters/envelopes/letterhead, invitations,
signage, logo apparel/merchandise, print ads and group email “blast”
distributions; InDesign preferred.
3.
Write copy and develop stories/content for newsletters
and other print pieces, as well as digital media such as websites, social media
sites/posts and email blasts.
4.
Conduct informational and story-related interviews with
staff, students, alumni, donors, contractors/employers, and other partners and
constituents.
5.
Website design and maintenance (including content
management); and develop and refresh online content on regular basis.
6.
Understand and help develop social media strategies;
and be fully responsible for execution of ongoing social posts/tactics on a
very timely basis.
7.
Assist with ongoing analysis of website, social media
and email blast metrics and performance; utilizing Google Analytics and other
tools.
8.
Design and distribute mass email blasts via Constant
Contact software.
9.
Communicate, coordinate and negotiate with partnering
vendors and suppliers, as well as manage production specifications, cost
estimates, schedules and deadlines for all creative materials.
10. Manage
photography files and formats, as well as video library; where possible, take
photographs of students, alumni, project sites, training, events, etc.
11. Maintain
the organization’s style guide and help ensure consistent communication and use
of the Summit Academy brand and messaging.
12. Coordinate
departmental library and files of all marketing and promotional materials,
resources and publications; as well as alumni testimonial
13. Support
and be available to assist all departments and constituents with
marketing/communication tools and tactics.
14. Other
duties as assigned.
MINIMUM Qualifications:
- Bachelor’s degree in marketing, advertising, communications, graphic design or a related field.
- Minimum 1-3 years of experience in marketing or one of the fields mentioned above; understanding of mission-driven organizations and/or the nonprofit sector is a plus.
- Strong interpersonal communications skills.
- Demonstrable understanding of graphic design elements, layout and color composition; preferably using Adobe InDesign.
- Excellent writing and journalism skills.
- Strong project management experience with the ability to take projects from initiation and conceptualization through completion.
- Strong technology skills including website management, Adobe InDesign, and Microsoft Office suite.
- Ability to conduct productive and informative interviews of others.
- Strong vendor/partner communications, negotiations and coordination skills.
10. Ability
to multi-task, be nimble, and balance projects and deadlines.
PREFERRED Qualifications:
1. Knowledge
and experience in website and social media analytics is a plus; as is search
engine optimization (SEO).
2.
Knowledge and experience in photography (Nikon
D5100 DSLR) and/or videography is a plus; at minimum, an interest and
willingness to learn them is preferred.
- Good understanding and usage of social media, including Facebook, Twitter, Instagram, Snapchat and others.
Summit Academy OIC is an
Equal Opportunity Employer. Women encouraged to apply.
The above is intended to describe the
general content of and requirements for the performance of this job. It is not to be construed as an exhaustive
statement of duties, responsibilities or requirements.
