Advertise here!

Tuesday, August 26, 2014

Surescripts, LLC - Marketing Copywriter

The Surescripts network supports the most comprehensive ecosystem of health care organizations nationwide. Pharmacies, payers, pharmacy benefit managers, physicians, hospitals, health information exchanges and health technology firms rely on Surescripts to more easily and securely share health information. Guided by the principles of neutrality, transparency, physician and patient choice, open standards, collaboration and privacy, Surescripts operates the nation's largest health information network. By providing information for routine, recurring and emergency care, Surescripts is committed to saving lives, improving efficiency and reducing the cost of health care for all.

Summary:

Position Summary: The marketing copywriter is a strategic thinker who can brainstorm ideas, develop concepts, and produce thoughtful, irresistible messaging. This new position requires someone who is adept at writing persuasive and compelling copy that informs, motivates and inspires the target audience to take a desired action. In addition to writing for various healthcare audiences, the writer is expected to craft copy for a variety of formats and disciplines, including print, broadcast and digital (e.g. web, social media, and phone/tablet).

Responsibilities:

The marketing copywriter will be responsible for creating and updating marketing copy for external advertising campaigns, presentations, leave-behind sales/marketing collateral, trade show booth signage, blogs, social media and more. The marketing copywriter works closely with colleagues on the marketing and communications teams, product managers and the sales team.


Specific Areas of responsibilities and support include (but not limited to):

  • Write and revise corporate overview descriptions and product information with a focus on updating content to reposition our brand story as it expands into new health care messaging products and services
  • Write advertising campaign copy for all media including: PowerPoint presentations print, broadcast and digital (e.g. web, email, social media, phone & tablet), some video/audio
  • Write/edit/polish product descriptions for leave-behind sales and marketing collateral, working with the marketing, product marketing and sales teams
  • Support corporate marketing and corporate communications in time-sensitive external-facing needs as they arise
  • Write detailed customer use-case success stories and/or white papers highlighting effectiveness/benefits of implementing of Surescripts products/services including: improved workflows and cost-saving and overall value
  • Develop direct marketing copy to support product launches and lead generation initiatives
  • Assist with corporate communications and social media initiatives as needed

Qualifications:

Required:

  • Bachelor’s Degree
  • 3+ years of experience writing for direct, digital and promotional marketing, mass advertising, white papers and case studies, or a relevant combination of education and experience (writing samples in multiple formats will be requested)
  • Professional-level computer skills related to business operations including:
    • MS Office 2010 Suite of Productivity Tools
      • Word
      • PowerPoint
  • Experience developing sales and marketing content in a variety of formats (print, digital, phone, tablet, online) that includes value propositions, sales presentations, brochures and white papers.
  • Strong knowledge of copywriting fundamentals
  • Familiarity with direct marketing principles
  • Strong command of English; proficiency with a variety of writing styles
  • Business-to-Business writing experience

Preferred:

  • Bachelor’s Degree in Journalism, Marketing, English, or Business
  • Prior writing experience in a healthcare and/or technology environment

Competencies/Skills

Required:

  • Ability to communicate clearly and effectively with management, associates and clients
  • Ability to prioritize and work well under pressure and on multiple projects/deadlines
  • Ability to conceptualize ideas and tell compelling stories
Apply online now.