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Friday, November 21, 2014

Globe University/Minnesota School of Business - Social Media Manager

Globe University located in Woodbury, MN is currently searching for qualified candidates to apply for the following open position. If interested, please submit your cover letter and resume attached as one document to the link supplied.

Accepting applications for: Social Media Manager

Do you tweet, blog, and use Facebook every day? Are you a passionate, social media guru with deep understanding of how the social universe works? If so –we want to hear from you! Globe Education Network (GEN) is hiring a Social Media Manager with a proven record of effective social strategy to oversee the 60+ GEN-affiliated social media channels. This role includes creating and leading campaigns, social messaging and reputation management, as well as implementing a strategy of best practices for social media engagement and channel growth. Our Social Media Manager will oversee daily tactical engagement of all GEN social networking sites including, Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram.

Responsibilities Include:

  • Assist with creation of comprehensive social media strategy
  • Create comprehensive social media campaigns to promote the colleges
  • Create and oversee execution of social media content calendars
  • Assist creative team in the development of visual assets for social media campaigns
  • Oversee day-to-day tactical execution of social engagement
  • Engage and monitor activity on all GEN-affiliated social channels
  • Create monthly social media reports
  • Measure activity for ROI and recommended changes to improve key performance indicators and consumer activity
  • Identify points of opportunity for the organization to demonstrate innovation and thought leadership
  • Oversee reputation management strategy for all GEN-affiliated social media channels
Ideal candidates possess the following qualities:
  • Student-centered philosophy in support of academic excellence
  • Strong written and verbal communication skills, with a focus on quick response time
  • Effective problem-solving and interpersonal skills
  • Demonstrated ability to learn and use necessary technology quickly and adeptly
  • Adaptability; able to succeed in a fast-paced and ever-changing work environment
  • Passion and enthusiasm for discipline and/or area of profession
Requirements of this position include:
  • Proven record of successful development and implementation of social media strategies
  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, LinkedIn, Pinterest, Instagram, Google+, etc.)
  • Bachelor’s degree (focus in communications, journalism or marketing preferred)
  • Minimum of 3 years of experience with managing social media for marketing purposes (Higher education experience preferred)
  • Strong knowledge and experience with Hootsuite
  • Knowledge and experience with social media analytics and reporting
  • Strong written and verbal communication skills
  • Strong organizational skills and attention to detail
  • Experience with content management systems
  • Demonstrated ability to work independently and collaboratively
  • Understanding of search engine optimization
Desired qualities:
  • Effective problem-solving and interpersonal skills
  • Demonstrated ability to learn and use necessary technology quickly and adeptly
  • Adaptability; ability to succeed in a fast-paced and ever-changing work environment
Company History and Highlights

Globe Education Network (GEN) is a consortium of colleges and universities committed to providing career-focused education that assists their students in reaching their career and life goals. For 125 years, we have provided students with tools for success – knowledge, skills and credentials that support their immediate and long-range goals. GEN’s consortium includes: Broadview University, Globe University, Institute of Production and Recording, Minnesota School of Business, and Minnesota School of Cosmetology. With locations in Idaho, Minnesota, South Dakota, Utah and Wisconsin, this position offers an excellent opportunity to join a well-established and growing university. Our philosophy is simple and comprehensive: We care. This drives our commitment to our employees and our community.

GEN is an equal opportunity employer, supports a diverse workforce and is an Employer Support of the Guard and Reserve. We offer eligible employees the following benefits: dental insurance, life insurance, long-term disability insurance, medical insurance, a 401k plan, tuition benefits, flexible spending accounts and vacation. Employees are encouraged to achieve personal and professional goals in a flexible, dynamic and success-oriented work environment.

Background screening will be conducted on final candidate as part of the hiring process.

Apply online now.