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Tuesday, December 16, 2014

Mystic Lake Casino and Hotel - Social Media Manager - SMSC

Job Summary:
Responsible for overseeing the Internet-based advertising efforts of Shakopee Mdewakanton Sioux Community.  Implement Shakopee Mdewakanton Sioux Community’s social media strategy, develop brand awareness, and generate inbound traffic.  Coordinate with the internal Marketing team, SMSC Enterprises and Departments to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.  Ensure the Shakopee Mdewakanton Sioux Community’s brand image or the features of the company that make it recognizable to the public are well represented online. Ensure the brand being displayed online is in line with efforts offline, such as print or television ads.

Budget/Asset Responsibilities:
Assists in preparing and maintaining the budget for social media.  Reports variances and submits supporting documentation on departmental activity.

Job Duties:
  1. Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all Shakopee Mdewakanton Sioux Community’s brands.  Create interactive, custom social media content and distribute with precision across global social networks.
  2. Implement and manage social media profiles including but not limited to: Facebook, Twitter, Four Square, LinkedIn, Instagram, HootSuite/SproutSocial, Pinterest, etc.  Develop easy-to-use, clear, concise, comprehensible content. Create Internet ads (Facebook, Google, Bing/Yahoo, etc.). Monitor Shakopee Mdewakanton Sioux Community’s online reputation. Approve or delete comments on blogs or articles, highlight and encourage positive comments, conduct interviews and take photos of the subject, follow up on responses.
  3. Experiment with new and alternative ways to leverage social media activities (“marketing R&D”).  Monitor trends in social media tools, applications and appropriately apply that knowledge to increasing the use of social media at Shakopee Mdewakanton Sioux Community.
  4. Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
  5. Measure the impact of social media on the overall marketing efforts. Analyze and report metrics for complete social media programs effectively and confidently in one dashboard. Report on financial and quantitative results.
  6. Maximize, improve and utilize Search Engine Optimization to ensure that the company's website is easily located by search engines and shows up at the top of searches for certain keywords. Drive traffic to websites using a variety of methods.
  7. Study market research that provides information about the target customers Shakopee Mdewakanton Sioux Community is interested in and make informed choices about what sites are most beneficial for advertising.  Research and develop relationships with websites to obtain quality links.
  8. Post monthly Facebook Exclusive offers and create other social media promotions. Create Eblasts and newsletters utilizing email software (ie. Vertical Response, Mail Chimp, etc.). Manage and deliver email lists, design and deliver emails, craft email campaigns and follow up on responses. In conjunction with the web designer, update Shakopee Mdewakanton Sioux Community’s website content to reflect current programs, promotions, etc.
  9. Research and develop a mobile app for any and all appropriate Shakopee Mdewakanton Sioux Community enterprises.  In conjunction with the web designer, create and/or maintain Shakopee Mdewakanton Sioux Community’s mobile website.

Job Requirements

Job Requirements:
  1. Any combination of a post-high school education in Marketing or related field and experience in social media to equal seven years.  Bachelor’s degree preferred.
  2. Experience designing, executing and maintaining any form of online marketing for a mid-sized company (50+ employees).
  3. Experience with web development and design.
  4. Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams.
  5. Experience in leading successful cross-functional teams, achieving on-time goals and maintaining budget levels. 
  6. Proficient in MS Office, Photoshop Suite (InDesign, Photoshop, Flash) and web design skills (HTML, XML, Drupal/Joomla, Wordpress, CSS).   Experience with SEO/SEM required. 
  7. Excellent verbal and written communication skills.
Apply online now.