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Tuesday, February 24, 2015

Minnesota State Fair - Marketing & Communications Specialist

  • Support and assist State Fair media and public relations, advertising, promotions, marketing and communications efforts.
  • Gather info. and input data for Deals, Drawings & Giveaways Guide, Entertainment Brochure, Art & Sculpture Brochure, Adopt-A-Garden Brochure and Last Chance flyer.
  • Compile revisions and work with publications department to produce small and large maps.
  • Support retrieval of information and data entry process for daily schedules and newspaper special sections.
  • Monitor daily for changes and revisions, gather updates, create content and either submit job orders or make modifications as soon as information is ready for release.
  • Make annual updates to online Visitor Guide and interactive State Fairgrounds map.
  • Write entertainer bios for web and print.
  • Assist with creation and tracking of social media content.
  • Manage responses to guest inquiries via Fairinfo e-mail.
  • Develop, write and produce 13 issues of the State Fair Daily News.
  • Update and provide content for annual media kit, then collaborate with publications department to see project to completion.
  • Monitor broadcast, online and print media coverage of State Fair, and send weekly email report recapping highlights.
  • Support and assist with pre-fair media meetings.
  • Assist with media relations by generating story ideas, scheduling interviews, researching and answering questions.
  • Act as the primary scheduler for food concessionaire media appearances and interviews.
  • Assist with monitoring media phone line and media email account.
  • Distribute forms, gather orders, enter data and handle distribution for annual media credentialing process.
  • Assist with proofreading and editing written materials.
  • Develop special activity documents for use by Group Hospitality department with groups at the fair.
  • Create and maintain database of promotional photos and compile photos for media gallery use.
  • Work with wholesaler to offer a line of employee sportswear to seasonal and fair-time staff.
  • Prepare marketing division and State Fair entries for IAFE Communications Awards and local “Best Of” awards.
  • Prepare county fair auction items for Annual Meeting in January.
  • Compile quantities and handle logistics related to annual commemorative pin and fair button orders.
  • Collaborate with publications department for design and ensure installation of Snelling Avenue advertisement banners.
  • Create and submit marketing division’s weekly bulletin entry.
  • During peak activity times work extra daily hours and periods with no days off.
  • Support all State Fair marketing, PR and communications efforts through other administrative duties as assigned.
  • Assist with tasks as assigned by either the immediate supervisor or General Manager.
  • Two years post high school education and two years related experience; or equivalent combination of education and experience, preferably Bachelor’s degree in journalism, marketing, communications or related area of study.
  • Computer skills including experience with Microsoft Office suite, and database and web management software.
  • Excellent oral and written communication skills.
  • Outstanding organizational skills and attention-to-detail.
  • Strong customer service skills and experience.
  • Ability to stay calm, efficient and effective in high pressure situations.
  • Valid driver’s license.

How to Apply
Submit a cover letter and a resume to by Friday, March 6, 2015. Writing and work samples will be required if you are chosen for an interview. When the position is filled, we will only respond to applicants that are interviewed for the position. No phone calls or walk-in inquires will be accepted.

Rate of pay is $15 to $17 per hour with extra hours in the summer, including weekends. This includes a benefit package.