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Wednesday, March 25, 2015

Magnet 360 - Strategic Marketing Manager

The Strategic Marketing Manager plays a key role in developing the strategic content and go-to marketing messaging for Magnet 360. The Strategic Marketing Manager will collaborate with internal and external audiences, including: Magnet 360 executive leadership, sales, delivery and salesforce.com partners across the country. A successful Strategic Marketing Manager for Magnet 360 will have:

  • Excellent storytelling and communication skills
  • Excellent writing and editing skills
  • Experience with guiding a company on brand standards and creative direction
  • Experience managing a team (desired), ability to coach and mentor
  • Ability to prioritize, with flexibility to re-prioritize daily
  • Assertive problem-solving skills, proactive identification for potential obstacles, as well as trouble-shooting in the moment
  • A passion for continuous learning and evolving
  • Skilled in building reciprocal partnerships
  • Has a proven ability to collaborate across multiple departments and time zones
  • Readiness to learn and use new tools and systems
  • Team-player attitude; ready to jump in and support a busy department where needed
  • Personal sense of accountability for results
  • Engaging personality – ability to effectively engage with and develop relationships with peers and important company constituents
  • An overall passion for marketing and our mantra, Engagement for Outcomes
  • Alignment and ability to demonstrate Magnet 360’s core values
Key Responsibilities:
  • Develop and strategize content and messaging for key audiences across channels
  • Leads the acquisition of market and competitive intelligence, monitors competitive activities, and identifies customer/partner needs to drive strategic marketing initiatives
  • Plan, manages, implements, and facilitates the strategic content development in partnership with key Magnet 360 thought leaders
  • Support talent management processes through active leadership, coaching, and organizational development activity including talent review, training and cultivation of employee growth
  • Advise Public Relations for the development of press releases, case studies, speaking opportunities testimonials, etc., to increase market awareness
  • Provide direction to creative concepts and design assets
  • Manages strategies and key messaging for corporate communications, both internally and externally
  • Proactively initiate development of marketing plans to enable time for thoughtful creation, input and approvals
  • Prioritize messaging by category across digital channels: website, email, social
  • Serve as mentor and role-model to junior team members and cross-functional partners
  • Employ a strategic approach to process; ability to organize and distribute work effectively
Activities and skills to achieve the above responsibilities include, but are not limited to:
  • 3-5 years’ experience in marketing and/or brand management
  • College degree or equivalent experience required
  • Excellent technical skills – MS Office (specifically advanced Excel, Word, PowerPoint) Adobe suite a plus

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