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Wednesday, April 29, 2015

ARKRAY USA, Inc. - Marketing Communication Specialist

ARKRAY USA, Inc. is a division of a privately owned, global leader in diabetes care. For more than half a century, we have pioneered products to ensure that people who have diabetes - and the health professionals who care for them - can better manage the condition. 

ARKRAY is currently looking to fill a Marketing Communication Specialist position to manage the creation and delivery of marketing programs and services to support the expansion and growth of the company, to include all online media marketing, website development, and social media. 


Duties and Responsibilities
Work closely and proactively with Marketing, Sales and other departments to plan and execute marketing projects and ensure that concepts are properly positioned, supported, and delivered on time. 


Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field. Work closely and proactively with Marketing Management to ensure that products and programs are properly positioned and supported through online media. 


Manage warranty card, co-op programs and various database subscriptions.
Researches, writes, develops sketches of supporting graphics, and consults with Graphic Designer and printing firm representatives on the needs of the particular project. Presents recommendations to marketing manager or committee. 


Research, create and implement online social media campaign.
Monitor the effectiveness of online strategy by utilizing key indicators such as Google Analytics and clicks. Recommend and execute modified /new strategy to maximize its effectiveness.
Track and report ARKRAY brand through social media websites.
May develop and coordinate multimedia packages'letters, brochures, video, point-of-purchase displays'for particular assignments.
Develops direct mail programs, as dictated by the assignment, and monitors roll-out of the campaign and checks for success level at conclusion. 


Knowledge and Skills
Bachelor's degree in Marketing, Communications or Journalism is preferred. Healthcare or medical device experience a plus.
Excellent written (proofreading/copy editing w knowledge of AP style) and verbal communication.
Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously
Strong leadership and influencing skills.
Should exhibit great creativity and resourcefulness. 


Able to suggest calculated and bold initiatives to meet the expectations of company growth.
Advanced computer skills required. Demonstrated expertise in Word, Excel and PowerPoint is required. 


Ability to work under deadline pressure and extra hours if needed on assignments.
Ability to travel up 25% when needed.


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