ARKRAY USA, Inc. is a division of a privately owned, global leader in diabetes care. For more than half a century, we have pioneered products to ensure that people who have diabetes - and the health professionals who care for them - can better manage the condition.
ARKRAY is currently looking to fill a Marketing Communication
Specialist position to manage the creation and delivery of marketing
programs and services to support the expansion and growth of the
company, to include all online media marketing, website development, and
Duties and Responsibilities
Work closely and proactively with Marketing, Sales and other
departments to plan and execute marketing projects and ensure that
concepts are properly positioned, supported, and delivered on time.
Reviews literature in the assigned marketing project, previous
marketing materials used in the assignment area, and gathers materials
of competitive companies in the field. Work closely and proactively with
Marketing Management to ensure that products and programs are properly
positioned and supported through online media.
Manage warranty card, co-op programs and various database subscriptions.
Researches, writes, develops sketches of supporting graphics, and
consults with Graphic Designer and printing firm representatives on the
needs of the particular project. Presents recommendations to marketing
manager or committee.
Research, create and implement online social media campaign.
Monitor the effectiveness of online strategy by utilizing key
indicators such as Google Analytics and clicks. Recommend and execute
modified /new strategy to maximize its effectiveness.
Track and report ARKRAY brand through social media websites.
May develop and coordinate multimedia packages'letters, brochures, video, point-of-purchase displays'for particular assignments.
Develops direct mail programs, as dictated by the assignment, and
monitors roll-out of the campaign and checks for success level at
Knowledge and Skills
Bachelor's degree in Marketing, Communications or Journalism is preferred. Healthcare or medical device experience a plus.
Excellent written (proofreading/copy editing w knowledge of AP style) and verbal communication.
Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously
Strong leadership and influencing skills.
Should exhibit great creativity and resourcefulness.
Able to suggest calculated and bold initiatives to meet the expectations of company growth.
Advanced computer skills required. Demonstrated expertise in Word, Excel and PowerPoint is required.
Ability to work under deadline pressure and extra hours if needed on assignments.
Ability to travel up 25% when needed.
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