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Tuesday, May 26, 2015

University of Minnesota - Public Relations Consultant



 *Bachelor's degree in Communications, Journalism, or Marketing with at least four (4) years of experience as a communications professional, OR a non-communication-related degree with at least six (6) years professional, of which, two (2) years are in communications.
* Experience in a higher education, agency, corporate, non-profit or news media setting.
*Proven ability to effectively pitch and earn placement of news stories in print and electronic media.
*Experience with social media and proven ability to use social media as a tool in strategic public relations.
*Excellent writing, editing, speaking and media skills.
*Sound news judgment with the ability to develop and execute communications strategies,


*Master's degree in in journalism, communications or related field related field.
*Knowledge of video and other multimedia.
*Knowledge of media analytics tools.
*Ability to demonstrate good judgment, to respond quickly and deal successfully under pressure in a public environment, and to maintain effective relationships with internal and external stakeholders.
*Proven ability to work entrepreneurially to mine for stories that are news-worthy and accomplish organizational strategies.
*Knowledge of audience- and subscription-segmented mass news email distribution systems.
* Ability to prioritize, follow through and work independently under tight deadlines.

About the Job
The Public Relations Consultant is responsible for providing strategic counsel on public relations and media relations issues, and identifying and placing news stories as part of comprehensive public relations strategies for a range of University clients.
Specifically, the Public Relations Consultant will:

~ Work with the University community to identify and implement strategic proactive and responsive communications that will include identifying and publicizing news, information related to the University's legislative requests, research findings, accomplishments and achievements that advance the reputation of the institution;
~ Create and maintain professional, productive relationships with the meda;
~ Manage print, broadcast and online news inquiries;
~Provide media relations and public relations counsel, media training, prep materials (e.g., talking points, Q&A, etc.) and other resources to effectively tell the University's story and manage the institution's reputation;
~ Develop and write news releases, opinion editorials and other media materials;
~ Collaborate with other University Relations staff to maximize exposure for stories via social media and other communication assets (e.g. university web site, internal communications, etc.)
~ Help manage issues and crises, in cooperation with the Director of Public Relations, Assistant Director of Public Relations, and University leaders and communicators;
~ Create, develop and implement communications strategies (including evaluation metrics) for university initiatives and projects;
~Strengthen proactive partnerships with internal stakeholders, including University senior leaders, to identify stories, external and internal communications opportunities and strategies to engage partner networks and influencers;
~ Work with other members of the News Service/PR team to develop internal processes and practices that improve efficiency, responsiveness and strategic public relations.

About the Department
The Public Relations Consultant works for the University News Service. The News Service is the primary public relations office for the University of Minnesota and the initial point of access for local, national and international media.
The consultant:
~ Reports to the Director of Public Relations
~ The News Service is a part of University Relations, the central public relations and marketing department of the University of Minnesota
~ Develop and maintain strong, positive working relationships with University staff, senior leaders and administrators, college communicators and also members of the media

How To Apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application, including references, for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your "My Activities" page and uploading documents there.
This position will remain open until filled.

Apply Online Now.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
To request an accommodation during the application process, please e-mail or call (612) 624-UOHR (8647).

Background Check Information
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC)
The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.