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Monday, June 01, 2015

Lakewinds Food Co-op - Assistant Marketing Manager


We are seeking an energetic, efficient and organized Assistant Manager to develop, lead and implement strategic multi-channel marketing plans that lead to increased awareness, traffic and ownership for Lakewinds Food Co-op.

Duties:
Manage, plan and implement strategic multi-channel initiatives in partnership with Sr. Marketing Manager including: digital, social and in-store communications, advertising, public relations, community initiatives and owner engagement
Lead content and copy development and/or acquisition for print, social, digital campaigns that creates engagement
Collaborate with purchasing, stores, and members to integrate priorities and needs into editorial and production calendars
Lead the development of promotional offers, coupons and sweepstakes to drive traffic
Partner in growing and enhancing our digital and community presence
Lead and develop co-op owner engagement, loyalty and participation strategies and programs
Oversee and optimize community relations and outreach opportunities
Manage public relations direction, content and initiatives
Act as the marketing contact for in-store programs
Manage store signage branding, opportunities and process
Lead internal team and agency partners to execute and optimize remarkable plans
Ongoing exploration of new brand-building opportunities
Analyze the business and competitive environment on a continual basis in order to develop strategies and tactics to better meet short and long-term business goals
Establish metrics and ROI for various integrated communications and store programs
Assess Google Analytics, email analytics and social measurement tools for web to inform direction of content

Qualifications:
4-year college degree in marketing, communications or relevant field
5 – 8 years of above experience
1 – 3 years supervisory experience with direct reports
Proven digital marketing experience including web, email, social, SEO
Demonstrated content creation, copywriting and editing skills
History of delivering superb results
Strong creative problem solving skills
History of collaboration and project management with cross-functional teams, agency partners; ability to build strong relationships and influence
Passion for the local food movement
Lakewinds Food Co-op is a member owned food cooperative committed to outstanding service to our owners, patrons and the greater community, leading the way with education, healthy food choices and sustainable products.
Please visit our website at http://www.lakewinds.coop/about-us/employment/search/ to search jobs and apply online.
Or submit your cover letter and resume, to:
Human Resources
Lakewinds Food Co-op
6321 Bury Drive
Eden Prairie, MN 55346
EOE
Lakewinds Food Co-op participates in E-Verify
Required experience:
  • Marketing: 5 years
Apply Online Now.