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Wednesday, June 10, 2015

Lola Red PR - Assistant Publicist

Purpose: The primary responsibility of the Assistant Publicist is to create opportunities to get positive press coverage for your clients. The Assistant Publicist is also responsible for cultivating ongoing relationships and maintaining and generating positive media coverage for our clients and company. 

Job Focus:
85% Campaign Execution
15% Reporting/Document Creation


Client Relationships
-Prepare and disseminate information regarding client’s organization through newspapers, periodicals, television, and radio and other forms of media that meet both the needs of the client and those of the media.
-Responsible for client satisfaction in communication and results.
-Prepare status documents for clients.
-Ensure features are obtained, press releases are effective, clients are prepped and execution is flawless.
-Monitor media for opportunities for additional exposure or possible problems or issues.  
-Develop strong bond with client and provide long-term value that results in continuous revenue.
-Execute social media tactics for clients. 
-Create pitches and assist in securing print, online and broadcast placements for clients
-Write press releases.
-Field all press/sample requests for clients.
-Communicate any and all related initiatives with client on a day-to-day basis.
-Track hours and expenses and support publicist on budgets.

Media Relationships
-Establish genuine and trustworthy relationships with journalists, reporters and editors.
-Generate new media leads through research, networking and referrals.
-Research and keep abreast of each media contact’s interests and story needs and provide value by presenting options and commentary. 

-Keeps management informed by collecting, analyzing and summarizing concerns, data and trends.
-Maintains professional and technical knowledge consisting of:  attending professional workshops, reviewing, professional publications, establishing personal networks, reviewing best practices and participating in professional societies.
-Participate in intern interviews

Assistant Publicist Requirements:

-Bachelors degree (degrees in Journalism, Public Relations, Communications preferred)
-Knowledge of media issues
-Knowledge of MAC computers preferred
-Strong Microsoft Office skills
-1-2 years of experience in public relations or journalism fields (this may be intern experience)
-Creative and strategic thinking abilities
-Excellent verbal and written communication skills, with a strong emphasis on writing 
-Have strong knowledge of commonly-used concepts, practices, and procedures within a public relations firm
-Ability to develop strong relationships with media personnel and recognize opportunities for stories
-Strong organizational and follow-up skills 
-Ability to adapt quickly to changing priorities and thrive in a fast-paced environment 
-Incredible attention to detail 
-Ability to work independently
-Strong writing skills
-Receptive to direction and coaching
-Ability to create strong relationships with prospects, clients and the media
-Self starter, extremely motivated, takes initiative
-Ability to work on teams
Candidates contact: