Partner with brand and customer teams to create social/PR strategies that align with marketing objectives
Manage communication budgets; social teams; agencies
Partner with social agency partners to develop and manage editorial calendars for social media platforms, including Facebook, Twitter, Instagram, Pinterest and others
Maintain a keen understanding of industry/social trends and make appropriate recommendations regarding communication strategy surrounding them
Leverage existing media relationships and cultivate new contacts within business and industry media
Evaluate social/PR performance to enable ongoing optimization and learning
Pitch stories to both national and local media
Experience: Minimum of 5+ years in social and PR Management. Knowledge digital strategy planning.
- Experience managing budgets and agencies
- Experience using reporting tools to extract insights
- Strong people skills and able to effectively manage community conversation
- Early adopter of new technologies and social networks
- Strong organizational skills and detail orientation
- Ability to be flexible and work with ambiguity; self-directed
Education: Bachelor’s Degree
Work Structure: Reports to and takes work direction from the Digital/Media Manager. Manages junior associates and external agency partners as needed.
Internal: Contact with all functional areas in corporate office. Plan and execute based on an understanding of brand strategy requirements
External: Primary external contact is with the media and creative agencies, customer marketing teams, consumer insights, brand management teams, and retail sales teams. Extensive management of third party vendors and agencies. Contact with legal counsel on intellectual property and contract issues. Contact with professional peers to stay current on market trends.