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Monday, July 27, 2015

Augusoft - Social Media/Research Specialist


Social Media/Research Specialist
Location:
Minneapolis, MN
Position:             Social Media/Research Specialist (NEW)
Reports to:        
Director of Business Development and Marketing
Company:          Augusoft, Inc. (augusoft.net)
Location:            Minneapolis, MN
Description:
Are you interested in joining a vibrant technology company that is currently growing, expanding and emerging as a company leader in the higher education market?

Augusoft®, Inc. is the leading technology provider of web-based (SaaS) software products and services for educational programs. We provide an integrated product suite of lifelong learning management solutions that help education institutions deliver, manage and measure their continuing education and workforce education programs.

Augusoft has an immediate opening for an experienced Social Media/Research Specialist whom with limited direction will be responsible for the ongoing management and growth of Augusoft’s social media presence. This individual is responsible for creating and maintaining the delivery of e-marketing as it pertains to social media, SEO/website and provide competitive, product and customer research using analysis, consultation and Internet research to support revenue team initiatives. The goal is to measurably impact customer engagement, website traffic, and sales leads. The ideal candidate will have prior work experience with e-marketing, social media and research strategies, be detail-oriented and organized. They must have a passion for excellence, value integrity and possess exceptional writing and editing abilities.
Principal Responsibilities:
  • Strategy: Provide social media, SEO/website and competitive research strategy input that impact brand, company/product visibility, lead generation and ultimately revenue.
  • Social Media: Leverage social networks to build company awareness, promote a positive corporate image and increase lead generation. Manage, create and update content, and optimize pages within each platform to increase visibility of Augusoft’s social content on Blog, Facebook, LinkedIn, Twitter, and industry specific communities to generate exposure.
  • Website: Create, update and maintain content on website, produce landing pages and ensure SEO and links are viable.
  • < > Research, compile and maintain competitive and key industry/product information. Be the eyes and ears to analyze and understand institution and competitor initiated conversations on all online groups and blogs. Reports: Leverage CRM and various measurement tools to provide analysis, reports, mine insights and present key findings to team members. Add information to CRM and Sharepoint, keep information updated, organized and easily reportable.
  • < > Provide functional, hands-on support in all department areas of responsibility when asked. Support Marketing Manager with the delivery of webinars: including scheduling, content creation, editing of PPTs, eblast and website updates. Assist team with company/product brand development, PR/communications, overall marketing campaign activities, product/service launches and events. Editing and Proofreading: Provide accurate editing, proofreading and gain approval for professional communications prior to posting/releasing information to the public.
  • < >: Develop an extensive knowledge of Salesforce.com, Genoo, InDesign and Lumens features and functionality. Minimum 3-5 years of experience in an advertising, marketing, public relations or like role.
  • Working knowledge and real-world experience in executing social media campaigns and web content to the extent of creating/updating pages, updating in Word Press, and providing art direction.
  • Possess social networking experience on social media and content sharing community platforms including, but not limited to: LinkedIn, Facebook, Twitter, YouTube, Google+ etc.
  • Understand Web and Digital production processes with knowledge of social media legal guidelines, including, but not limited to WOMMA and “pay-per-post”.
  • Must have strong writing skills and have experience writing, photo/video/text, editing and crafting content for the social media. Photoshop skills are a must!  
  • Be an effective online communicator with the ability to serve as the voice of the social network and brand.
  • A solid understanding of the Internet as it relates to sales and marketing, i.e. paid search, SEO, partners (affiliates), generating sales leads via SEO and initiating social media campaigns.
  • Experience with WordPress, Adobe Creative Suite and Salesforce.com is preferred.
  • If selected for an interview, be prepared to bring a portfolio of social media writing examples (e.g. blogs, tweets, articles, custom Facebook pages, etc.) and research project examples.    
Essential Skills
  • The ideal candidate will be creative, enthusiastic, intelligent and eager to take on responsibility.
  • Ability to be responsible, accountable and results-driven sometimes in less-than-ideal timelines.
  • Be a quick learner, able to take on a project with minimal supervision, work independently and in a team environment.
  • Be energetic, with the desire to interact professionally both online and offline/ phone and in-person.
  • Strong problem solving, analytical and organization skills with excellent time management to coordinate projects, meet deadlines and manage multiple tasks simultaneously.
  • Demonstrate interpersonal communication skills to work cross-departmentally and with outside vendors. 
  • Possess an eye for detail and have excellent verbal and written communication skills.
  • Ability to gather and interpret information for research and market analysis.
  • Proficient with Microsoft Office Suite (Word, Excel and PowerPoint).
Benefits
  • Salaried position
  • Paid vacation and holidays
  • Health insurance allowance
  • 401k company match
  • Voluntary short-term/long-term disability
  • Lifelong learning class benefits
Onsite exercise facility

Inquire about this job at: jobs@augusoft.net. Reference the position title, Social Media and Research Specialist in the subject line. Augusoft is an equal opportunity provider. Compensation is dependent upon experience. No relocation compensation is available for this position. Position is located in Golden Valley, MN

Apply online now.