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Monday, July 06, 2015

Hopkins Public Schools - Outreach and Marketing Manager

Major areas of accountability:
 
         Create and/or update marketing and communication materials for all Adult Options In Education programs and initiatives including: AOIE webpage, social media, databases for mailings, ads for community education brochures, flyers, news releases, articles and announcements for local news publications, etc.
   
         Coordinate grassroots efforts to recruit participants and volunteers and to develop program interest and support.
 
         Create and maintain personal contact with relevant social service agencies, faith communities, businesses, and other potential sources of client outreach.
 
         Provide technology support in such areas as: Web site design and maintenance, identify and apply appropriate outreach and marketing technologies available through consortium districts.
 
         Interact with community education departments of member districts—and other appropriate school district personnel—to provide and obtain information for outreach activities
 
         Establish key contacts with local media (TV, radio, and news) and coordinate media promotions through/with the communications coordinator of each school district.
 
         Plan and organize special projects and/or events: Open Houses, GED Graduation, Career/Resources Fairs, Back-to-school events, and other events as needed
 
Minimum Qualifications:
 
         B.A. or B.S. and experience in Marketing, Mass Communications, or related field preferred
 
         Excellent communication skills (written and oral)
 
         Prefer experience with adult basic education
 
         Experience with graphic design
 
         Experience/training in web page design and maintenance
 
         Experience working effectively  with people from varying ethnic, race and economic groups
 
         Ability to manage time and be self-directed
 
         Ability to manage and prioritize multiple responsibilities.
  Application Procedures:
Apply online