Minneapolis office of Weber Shandwick is looking for a content
strategist to work primarily on a major government account. Weber
Shandwick engages audiences in our client’s stories, wherever they get
via the media, social networks, or mobile channels. Our success is built
deep commitment to client service, our community, creativity,
engaging stakeholders in new and innovative ways to build brands and
reputation. We employ the best in the industry and beyond, working
sectors including, consumer, financial services, healthcare, technology,
affairs, crisis management, digital, and social impact.
We're seeking a dynamic, experienced content strategist to work
within an integrated marketing team and execute best practice programs, leverage
the ever-evolving digital and social media landscape and advise on digital
Provide strategic counsel to
clients, with oversight of a strong digital / content team to support
day-to-day social initiatives.
Implement a full social content publishing model
for clients, including educating (and selling) clients on content
creation/syndication, paid amplification and building/overseeing an editorial
team that can scale as required.
Provide insight on
emerging trends and online media developments as they affect public
relations and marketing.
to harness advocates online, whether those are industry influencers,
consumers or other constituencies.
implement interactive elements of complex digital/social media engagement
campaigns, collaborating with traditional and digital media leadership
Create and execute
accurate budget estimates for clients for long- and short-term programs.
Counsel client on
SEO/SEM and social measurement best practices and help implement.
Become an expert on
our client’s brands and goals, and develop creative solutions that boost
the brand’s reputation.
Take broad concepts
and strategy and translate them into meaningful, actionable operating
plans for account teams.
Identify ways to
measure success against the campaign goals and achievable outcomes;
determine methods to collect and present data and analysis to clients as
well as internal stakeholders.
Work closely with
dedicated project manager, who will oversee web platform development, and
be able to liaise seamlessly between developer and PR account teams from
concept to execution.
7-9 years of experience designing content and/or cross-channel
digital campaigns at an online
publishing company or traditional publisher with an extensive online
presence, content marketing at a digital marketing/advertising agency or
other relevant experience
experience managing issues through social/editorial, assisting in
preparation of documentation around issues management: driving conversations,
impact of issues on communities/communications and providing
recommendations; and knows what tools to utilize to get to the result
Demonstrate expertise in online
publishing and the evolving nature of content marketing; from optimizing a
website to organization of content to overseeing an editorial staff;
editing copy; training junior team members on content management and
content publishing platforms (WordPress, Expression Engine, etc.);
leveraging paid, owned and earned channels, as well as media
partnerships within the content marketing mix.
Show a clear ability
to work autonomously, with solid decision-making skills and ability to drive an
agenda that merges client priorities with target audience interests and passion
skills, including the ability to successfully present program recommendations
and establish relationships with senior clients as a trusted advisor.
Superb execution and
management abilities, which must include allocating resources effectively,
structuring teams and delivering excellent, complex programs in a timely manner
(including, but not limited to, mobile marketing and social media campaigns,
and web design and development).
Is plugged into emerging social media and content
strategy trends, can put them into context and educate/sell client on
implementation (or not implementing)
Works well with media relations and grassroots
teams, finding ways to amplify and complement their efforts in meeting client
objectives, define relevant metrics that help establish ROI.
Over the past few years, Weber Shandwick was
named Most Creative PR Agency in the World by The Holmes Report in 2012,
Agency of the Decade by Advertising Age and Digital Firm of the Year by PR
News two of the past three years. We’ve also won numerous “best
place to work” awards around the world and Mashable named us a Top 4 Employer
for Social Media Professionals.
Weber Shandwick continues to lead and innovate
in the content and digital space, as creative storytellers and engagement
strategists for clients. We’ve generated consistent buzz for transformational
digital campaigns for top multinational brands. We invest in a diverse range of
talent and currently have strategists, community managers, producers, writers,
developers, bloggers, and syndication and analytics experts embedded in offices
worldwide – seamlessly collaborating and working across time zones and borders.
Shandwick is proud to be an Equal Opportunity/Affirmative Action
employer. Weber Shandwick recruits qualified applicants without regard
to race, color, religion, gender, age, ethnic or national origin,
protected veteran status, physical or mental disability, sexual
orientation, gender identity, marital status or citizenship status.