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Tuesday, September 15, 2015

Medtronic - Sr Social Media Specialist

Position Description

The Social Media Manager will manage and coordinate operations across the social networking platforms for Medtronic. This position partners with content experts in the business groups, regions and functions to identify opportunities for social media engagement, acquire and curate content, and manage the syndication of content to externally available social media channels. In addition, this position manages the production of social media standards, protocols and governance and organizes programs to preserve and protect the reputation of Medtronic.

Position Responsibilities

• Develop comprehensive integrated social media, thought leadership and content marketing strategy that will impact all aspects of the marketing communications program and leveraging and distributing thought leadership. Identify ways to maximize and leverage social/content marketing in advertising, media relations, digital, direct, experiential and other forms of marketing.
• Engage and foster relationships with key bloggers and influencers in the social media space to support Medtronic business objectives.
• Collaborate with team members and outside agencies to implement the social/content marketing plans. Ensure that content and the social ‘voice’ of communications is consistent with the brand and company positioning.
• Utilize appropriate analytics and tracking services to monitor and optimize performance, including audience growth and engagement. Provide quarterly updates to internal clients and leadership, manage the production of daily reputation monitoring reports.
• Formally and informally interact with departments to provide training, tips and updates on social/content marketing initiatives.
• Partner in managing strategic partnership programs to curate and syndicate social media content to achieve marketing and communications objectives.
• Identify new/emerging social platforms that serve the goals of the organization
• Collaborate on all social media research programs including research design, implementation and analysis of resulting insights.
• Assists in developing and managing annual social/content budget, authorizes expenditures and tracks project costs to control expenses

Basic Qualifications

EDUCATION REQUIRED:
• Bachelor’s Degree

YEARS OF EXPERIENCE:
• 4+ years of Social Media experience / managing integrated social and content marketing programs

SPECIALIZED KNOWLEDGE REQUIRED:
• Experience with Social Media platforms including Facebook, Twitter, You Tube
• Experience with Social Media Administrative and Content Management Tools

Desired/Preferred Qualifications

• Experience in Word, Excel, PowerPoint, Outlook
• Experience in Word, Excel, PowerPoint, Outlook
• Excellent communication skills, both written and verbal
• Experience in weaving social/content marketing into traditional marketing programs
• Experience in strategic program planning and implementation. Has knowledge of marketing communications insights and industry trends
• In-depth knowledge of social and content marketing trends and emerging platforms and ability/knowledge to stay ahead of the curve in social/content marketing
• Experience in planning marketing strategies and initiatives in conjunction with overall organizational strategies and objectives
• Experience in developing impactful social media training curricula and materials.
• Ability to motivate teams to produce quality results within tight timeframes and simultaneously manages several services projects
• Professional written and verbal communication and interpersonal skills
• Proficient in Microsoft Office products, Word, Outlook, PowerPoint and Excel; proficient in both PC and MAC environments; familiar with cloud computing environments
• Experience with Social Media platforms including Facebook, Twitter, You Tube
• Experience with Social Media Administrative and Content Management Tools
• Experience in Word, Excel, PowerPoint, Outlook
• Accomplished at multi-tasking, following direction, and using creative planning skills

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to be independently mobile.
• The employee is also required to interact with a computer, and communicate with peers and co-workers.
• Extended periods of time doing computer-based work
• 10% travel required

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. 



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