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Thursday, October 15, 2015

Children’s Hospitals and Clinics of Minnesota - Communications Senior Specialist

Department Overview

Children's Hospitals and Clinics of Minnesota is one of the largest pediatric health care systems in the United States and the only health system in Minnesota to provide care exclusively to children. An independent and not-for-profit system since 1924, Children’s serves kids throughout the Upper Midwest at two free-standing hospitals, 12 primary and specialty-care clinics and six rehabilitation sites. Children’s maintains its longstanding commitment to the community to improve children’s health by providing high-quality, family-centered pediatric services and advancing those efforts through research and education. An award-winning health system, Children’s is regularly ranked by U.S. News & World Report as a top children’s hospital. Please visit childrensMN.org.

Position Summary
Join the Children’s Hospitals and Clinics of Minnesota marketing communications team and help us further enhance our strong brand reputation through effective storytelling.  This position, reporting to the Manager of Marketing Communications will serve as primary writer and communicator aimed at engaging Children’s 5,000 employees around our brand position that nobody treats kids like we do. This person will execute integrated communications plans, utilizing multiple channels, to communicate to and with specific employee groups, as well as the organization as a whole. This role will work closely with communications consultants and the hiring manager in planning, executing and measuring the success of major campaigns, programs and projects.
From exceptional clinical expertise and outcomes to an unparalleled patient and family experience, there is no shortage of remarkable stories to be told. Every day the marketing communications team does just that; tells Children's story to parents, physicians, donors, members of the media, and the community at large.
Responsibilities:
  • Execute communications strategies with seamless tactical execution and excellent writing
  • Serve as a primary writer on the team, drafting a range of materials for internal and external distribution: memos, e-mail announcements, blog postings, weekly newsletters, presentations, press releases, patient stories, etc.
  • Adapt to Children’s voice while communicating organizational goals and strategies to employees in  a way that increases engagement and aligns people around our mission and values
  • Utilize two-way communications tools to give employees a voice and engage them in dialogue 
  • Stay current on ever-evolving internal communications tools/technologies to continuously improve Children’s ability to achieve business objectives
  • Serve as communications contact with key clients, including the executive team, HR and key clinical areas to stay ahead of planned announcements and communications needs
  • Assist the communications consultant and manager in both internal and external campaign and plan development, conducting research and analysis and leading execution and measurement
  • Work in close partnership with PR and social media team members on organization wide initiatives as well as crisis situations, union disputes, events, etc.
  • Utilize social media tools to accomplish internal and external communications goals
  • Participate in the development and execution of media relations campaigns, such as writing news releases, pitching news media, staffing media events, crisis communications and media on-call responsibilities
  • Assist with campaign, project and publication tracking and evaluation
Qualifications:
  • Bachelor’s degree in communications, journalism or English
  • Three to seven years of corporate or agency communications experience, health and/or healthcare experience preferred
  • Excellent writing, editorial, and communications skills – a journalist at heart
  • Comfort interacting and working with leadership. Demonstrated ability to write on behalf of senior-level executives
  • Highly organized and detailed oriented
  • Working knowledge of social media and proven experience in this area
  • Demonstrated ability to build trusting relationships and establish strong credibility with partners
  • Ability to take initiative while managing multiple projects and timelines in a fast-paced environment
  • Strong interpersonal skills
  • Proficiency to find great stories, hone them, and tell them in a compelling way
  • Comfort working with news media
  • A quick study and a desire to become a subject matter expert on many topics
  • Experience working with a variety of desktop programs and online performance analysis tools
Please apply at http://www.childrensmn.org/about-us/careers