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Wednesday, October 21, 2015

Hamline University - Communications and Social Media Specialist

The Communications & Social Media Specialist will be a member of a dynamic, professional team that develops and executes strategies to support the enrollment, branding, and public relations goals of the university. This position will play a role in the execution of integrated, comprehensive communications through multiple platforms, media, and interactions.

As a member of the Strategic Communications team, this position will assist in creating and implementing the university’s online content, internal communications, social media efforts, media relations, and public relations activities.

1. Develop and edit online and print content for communications purposes. This includes enterprising, creating, and editing compelling copy, feature stories, testimonials, still photos, videos, graphics, ads, and additional content for use on the Hamline website, in emails, print publications, press releases, social media, and marketing materials. Edit print materials and online content for grammar, punctuation, voice and tone, best practices, university style, and brand identity.

2. Assist in developing and implementing strategic social media strategies and tactics that grow enrollment, create community, and enhance the university’s brand reputation through the creative use of YouTube, Facebook, Twitter, Pinterest, Instagram, and other social media channels. Provide support for university colleagues and departments, programs, and schools in using social media effectively.

3. Serve as one of the editors of Inside Hamline, weekly e-newsletter for faculty, staff, and students. Assist in maintaining the newsroom website.

4. SProduce, shoot, and edit video and still photos to promote Hamline’s programs, events, and people. Train student interns on multi-media production techniques and software and oversee their work with an eye to quality control.

5. Assist in media relations efforts to raise the visibility of the university. Actively pitch story ideas about Hamline’s people, programs, and events to members of the local, state, and national media. Work with reporters, producers, and others to secure interviews and b-roll for Hamline-related stories and expert interviews. Build and maintain strong relationships with members of the media and a strong ‘expert’ list of faculty members.
6. Perform other duties as assigned

• Excellent written and verbal communication skills
• Experience in working with and developing social media content, including optimized posts for Facebook, Twitter, Instagram, Linkedin, Google+, YouTube, blogs, and other platforms for Public Relations purposes.
• Creativity and demonstrated self-immersion in social media
• Willingness to learn and remain current on video production & multi-media uses
• Ability to work as part of a communications team in a dynamic environment
• Ability to manage simultaneous projects with demonstrated attention to detail
• Excellent interpersonal skills; ability to work with a diverse clientele
• Strong organizational skills

• Ability to shoot and edit video and still photos proficiently on professional-grade digital equipment
• Ability to use Adobe Premiere, Photoshop, and DSLR cameras (still and video), audio and lighting equipment

Apply Online.