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Sunday, October 04, 2015

Headway Emotional Health Services - Public Relations Specialist

Headway is looking for team members who want to make a dynamic and lasting impact in their communities.  We are a passionate and focused non-profit making a difference in the lives of over 18,000 families and individuals throughout the Twin Cites metro area each year.  We pride ourselves on bringing innovative, connected solutions to mental health challenges while continually learning new and better ways to provide care.  Headway, then called Storefront, was founded in 1970 by a group of parents who wanted to help kids and families in crisis in their communities. Their mission, still true today, was to transform lives by providing hope, healing and empowerment through treatment, intervention and education.  Passion, Focus, Innovation, Learning and Connectedness define who we are and what we look for in people joining our team.

The Public Relations Specialist has primary responsibility within the organization for developing and implementing communication strategies that strengthen Headway's brand and expand awareness and understanding of its programs and services among key external audiences. The Public Relations Specialist works closely with the CEO and members of the Leadership Team in the areas of planning, writing, media relations, marketing communications, print/electronic communication, publication production and project management.

 Goals and Outcomes:
  • Demonstrate increased communications effectiveness with major print and digital communications tools in a manner that supports organization strategies
  • Develop and implement a media relations program that results in news coverage that supports marketing goals and objectives
  • Manage external print and digital communications to deliver strategically important and accurate information on a regular, timely basis
  • Ensure all external communications tools are produced to comply with brand standards
Essential Job Functions:
1. Planning, developing and implementing strategic communications across print, video and digital channels in a manner consistent with organization strategic plan and brand standards.
  • Understand Headway products, services, clients, key markets, partners and competitors
  • Participate in or lead organization level marketing and communications planning initiatives, and quarterly and daily work plans
  • Ensure the consistency of brand standards, messaging, mission, vision, and values with all audiences and communities
  • Produce effective communications messaging for print and digital publication and use print and digital communications tools to disseminate messages that support strategic objectives
  • Develop and manage the organization's social media strategy and content
  • Manage organization website: plan and create web pages and applications; update and maintain website, monitor and interpret website analytics
  • Consult with internal product and service managers and plan and produce targeted external communications initiatives that support identified needs
  • Evaluate effectiveness of communications initiatives against goals and objectives
2. Identifying opportunities for positive news media exposure and successfully coordinating media relations initiatives.
  • Plan and develop strategic news media relations outreach program
  • Identify key news media contacts that may provide coverage of Headway programs and services, and develop working relationships with them
  • Develop and maintain relationships with Headway management, supervisors and frontline employees as sources of news media relations opportunities
  • Train, encourage and support Headway management, supervisors and frontline employees as they represent Headway in news media stories
3. Other
  • Attend staff and other meetings, as directed by the supervisor or agency policy
  • Follow and enforce all agency policies and procedures
  • Perform other duties as assigned

Required Qualifications:
  • Education: Bachelor's degree in public relations, communications, journalism or closely related field
  • 3-5 years of job/internship experience working in a public relations role
  • Identifying, assessing and addressing a wide range of public relations needs
  • Strong writing, editing and proofreading skills, with demonstrated experience writing articles for newsletters, marketing literature, social media, and public relations materials with the ability to manage multiple projects simultaneously
  • Representing organizations in work with local news media resources, including pitching story ideas and developing strong relationships with traditional and new media
  • Hands-on work with multiple computer and electronic communication software and platforms
  • Production of a variety of communication materials, including basic design and layout, video and audio production techniques, social media management and distribution and mobile technologies.
Preferred but not Required Qualifications:
  • Experience working with emotional/mental health services or healthcare organizations
  • Experience working with nonprofit organizations
  • Active participation in related professional organization
Knowledge, Skills, and Abilities
  • Proficient knowledge and understanding of strategic public relations practices and ethical standards
  • Excellent oral and written communication skills
  • Demonstrated ability to establish and maintain positive relationships with a wide variety of professionals
  • Demonstrated ability to identify and resolve problems independently
  • A high level of skill and comfort with computer/digital technology
  • High degree of organization and ability to work independently
Working Condition/Physical Demands:
  • Exposure to fragrances and other environmental elements that may affect a chemical sensitivity
  • Local travel within the metro area
  • Must have working vehicle and auto insurance and valid driver's license
  • Interact with a range of personalities and diverse individuals
  • Ability to lift up to 25 lbs
  • Sitting for extended periods of time
  • Working independently
 Apply Online Now.