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Sunday, October 25, 2015

University of Northwestern - Communications Specialist

To effectively create and manage the messaging of University of Northwestern – St. Paul (UNW) by writing and editing copy/content that accurately and persuasively represents the university and its related divisions/ministries to both internal and external constituents (UNW staff, prospective students, parents, alums, patrons, guests, media, and the public).

Essential job responsibilities include but are not limited to:
  • Proactively craft, optimize and deliver information and compelling communication that supports recruitment and revenue generation—both internally and externally—for University of Northwestern and its associated divisions/ministries through the UNW website, social media, publications, print, electronic media, advertising and internal communications.
  • Participate as a collaborative member of the Marketing & Communications (MarComm) team as a content curator by collaborating with appropriate UNW partner representative(s) to develop story ideas and content marketing strategies.
  • Collaborate with project managers and graphic designers on the needs each project. As support to the production manager: Monitor roll-out of marketing/communications campaigns, present progress and recommendations to the senior director of MarComm, track progress, and meet deadlines.
  • In partnership with the director of digital communications and the web team, maintain and optimize content across the site, keeping information accurate, current and in line with SEO/SEM best practices.
  • Write and produce content for internal and external communication needs such as the Daily Journal, theROCK (portal), and campus events. Participate in the distribution of campus-wide messages.
  • Assist with editing responsibilities for copy and content as needed.
  • Study and absorb marketing and communications best practices, research, data, and current trends that affect messaging for academic programs and product lines as well as general branding.
Secondary job responsibilities include but are not limited to:
  • Write and produce various materials for radio, including routine spots, event alerts and other university news items. Write and produce for other media including coordinating logistics and developing the theme and scripts for video projects.
  • Some writing responsibilities for the Pilot magazine.
  • Develop, write and service news releases, feature stories, media alerts and event notices to local, regional and national media venues.
  • Assist with miscellaneous department duties as requested by the senior director of marketing & communications.
Minimum Education and Experience:
  • Bachelor’s degree required; degree in English, Communication or Journalism preferred
  • Previous professional writing experience required a minimum of two years required; three or more years strongly preferred
  • Experience with an integrated marketing team and/or higher education preferred.
Knowledge, Skills, and Abilities:
  • Knowledge and demonstrated skill in creative, journalistic, content marketing and/or business writing including writing for web, print and other media
  • Ability to interact with a variety of individuals in a professional, courteous and tactful manner
  • Ability to prioritize projects, completing tasks accurately and in a timely manner
  • Knowledge and intermediate to advanced skill with Microsoft Office, especially Microsoft Word, Outlook and PowerPoint
  • Working knowledge of Microsoft SharePoint is a plus
  • Exemplary knowledge of grammar, editing and proofreading
  • Excellent writing ability and verbal communication skills
Mental/Motor Demand Factors:
  • Ability to demonstrate time awareness, self direction, concentration, reading skill, writing skill, and tact approximately 75% of the time
  • Ability to demonstrate verbal reasoning, math reasoning, independent action, memory skill, and problem solving skill approximately 60% of the time
Physical Demand Factors:
  • Ability to stand stationary approximately 15% of the time, walk approximately 15% of the time, and sit approximately 70% of the time
  • Ability to demonstrate reaching, fingering, and hearing skill approximately75% of the time
  • Ability to demonstrate near vision, far vision, depth perception, accommodation vision, color vision, and field of vision approximately 60% of the time
  • Ability to lift while stationary, up to 20 pounds, carry while moving, up to 20 pounds, demonstrate stooping, kneeling, crouching, and handling skill approximately 35% of the time
Environmental Condition Factors:
  • Ability to work alone or with others or around others or with customer/public contact 100% of the time
  • Ability to work with electrical equipment approximately 75% of the time
  • Ability to work with noise approximately 35% of the time
  • Ability to work an extended day approximately 10% of the time
Work Environment:
  • The work environment involves working in a suburban, Christian university, a demonstrated commitment to the mission and values of the University, and an agreement to abide by all University policies
The aforementioned statements are not intended to encompass all functions and qualifications of the position; rather, they are intended to provide a general framework of the requirements of the position. Job incumbents may be asked to perform tasks not specifically addressed in this job description.

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