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Thursday, November 05, 2015

Code42 - Director of Corporate Communications

Code42 is looking for a stellar corporate communications professional with a proven track record of success in enterprise SaaS. This position is responsible for the development and execution of brand, PR, analyst relations and overall corporate communications activities to increase the visibility of Code42 to key media, influencer, internal and customer audiences, and to contribute to inbound lead generation activities. Working with external agencies globally, this role is critical in accelerating Code42’s next phase of growth. The role reports to the VP of Marketing and will lead a team of communications and social media professionals, and work closely with the company’s executives, marketing and sales teams.

WHAT YOU'LL BE DOING
You’ll own and drive public relations, social media, analyst relations and influencer strategy to establish and maintain rewarding influencer relationships. You will promote Code42’s thought leadership in our markets and give our sales team the air cover they need to get into more deals and win them. You’ll increase brand awareness, media coverage and social engagement through creative thinking and tight, coordinated management of external PR and brand agencies. The environment is fast-paced and exciting; our tremendous growth means there is never a dull moment.

Responsibilities include:
  • Develop and implement impactful communication strategies that directly support company goals and objectives.
  • Build and lead a high-performance team of communications and social media professionals.
  • Drive corporate media/public relations and analyst/influencer relations efforts, working closely with marketing, sales and product teams to tell the Code42 story to these important audiences.
  • Select and manage PR/corporate communications/brand agencies that best fit our mission.
  • Think creatively to develop and capture thought leadership opportunities to build Code42 brand awareness.
  • Work cross-functionally with content, product and marketing programs teams to identify strong company positioning and messaging that resonates with key audiences.
  • Oversee the development and compliance of brand and style guides, then successfully disseminate guidelines to employees and partners.
  • Establish processes, track research calendars and coordinate cross-functional teams for ongoing communication and education of industry analysts.
  • Monitor analyst research and highlight relevant research to the appropriate teams with applicable positioning.
  • Own budget, analysis and recommendations for purchased analyst research services.
  • Work with digital marketing team to develop and support corporate social media strategy.
  • Build content-driven social media plan that promotes increased engagement and community growth with enterprise IT and information security audiences.
  • Align company and product messaging with relevant, compelling social media content strategy.
  • Lead social media manager in developing weekly social calendars that integrate with marketing programs and promote our best content.
  • Maintain product review and awards program to ensure Code42 is visible and recognized.
  • Bring passion, enthusiasm and creativity to each corporate communications program, always setting the right tone and telling the company’s most impactful story.
  • Flag and track competitive differentiation and share of voice in news articles and social media mentions.
  • Manage, monitor and analyze program metrics and results, including budgeting and goal-setting each quarter, and deliver high-quality, thoughtful summaries to the leadership team on a regular cadence.
SKILLS AND REQUIREMENTS
  • 10+ years’ experience in marketing technology, with 5+ years experience working with agencies and analyst firms.
  • Experience and a strong understanding of PR agencies, industry analyst, social media and influencer ecosystems with track record of executing PR and AR programs.
  • Knowledge of information security and enterprise technology industry.
  • Proven track record executing successful branding and communication plans.
  • Ability to work across organizational lines, command respect, and influence without authority.
  • Strong analytical and verbal communication skills; highly effective presentation skills.
  • Flawless, AP-style writing and editing skills.
  • Experience bringing new programs and ideas to life.
  • Driven, self-starter able to execute goals regardless of obstacles.
  • Bachelor’s degree in Communications, Marketing, Journal or other relevant degree.
Apply Now.