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Monday, November 02, 2015

Kids Quest and Cyber Quest - Digital Marketing Coordinator

SUMMARY

As the Digital Marketing Coordinator, you will be responsible for driving the on-line presence and exposure for Kids Quest and Cyber Quest on a National Level. This will include the creation and maintenance of social media pages, the website, and email campaigns to guests, potential new guests, and team members to ensure the company presence throughout the country is maximized. This role involves close collaboration with many groups including Marketing, Operations, Human Resources, casino / resort partners and field-based teams. The Digital Marketing Coordinator will report to the Marketing Director, and will partner with the marketing team to implement marketing strategies and creative executions that drive growth for top strategic priorities.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES

  • The Digital Marketing Coordinator will execute a results-driven multi-channel digital marketing ecosystem that puts the customer at the center of the marketing strategy
  • Responsible for the continuous optimization and maintenance of the website, social media, mobile platforms and email platforms to ensure all information is up-to-date and accurate, while engaging guests for Kids Quest & Cyber Quest
  • Oversee web design, updates and implementation of dynamic content. This includes HTML coding, meta-tagging, S.E.O., S.E.M. and all specifics necessary to maintain a relevant and dynamic presence within the digital and social media space
  • Establish and manage KPI’s (Key Performance Indicators); as well as calculate and report the ROI’s on various in-bound and out-bound marketing campaigns, promotions and initiatives and sales funnel management
  • Pull all relevant reports, analyze data, help to identify trends, and create monthly reports to team and leadership in cooperation with the Marketing Director. This includes the management of all customer surveys, reporting and a wide variety of collaborative initiatives with the host casinos
  • Actively contributes to the creation, management and monitoring of all social media campaigns for Kids Quest & Cyber Quest to include Facebook, Twitter, and Pinterest pages in tandem with the Marketing & PR Coordinator and make additional recommendations as relevant to the current social media space
  • Implements and analyzes email campaigns executed through InfusionSoft and/or similar CRM (customer relationship management). This includes working with IT on the necessary integration with the existing P.O.S. platform for customer data
  • Helps to manage all content for the intranet site for Kids Quest and Cyber Quest called the “Review”
  • Works with the marketing team on the creation and implementation of social and digital paid media advertising campaigns; Inclusion of relevant on-line job postings and digital campaigns for Human Resources to help build Kids Quest and Cyber Quest hiring initiatives throughout the year
  • Responsible for staying apprised of industry trends and new initiatives for each respective entity
  • Other duties as assigned

QUALIFICATIONS

  • Bachelor’s Degree
  • 2-4 years of previous experience working with websites, social media, and reporting
  • Understanding of web analytics including Google Analytics, Yelp & MOZ and the ability to pull reports and drafts reports on a regular basis
  • Working knowledge of key web platforms including Word Press, Express Engine, and more
  • High degree of professionalism with the ability to work across teams, and with our casino/resort teams throughout the country
  • Above average knowledge of Microsoft Word, Excel, PowerPoint and Outlook; familiarity with Adobe Photoshop and Illustrator software
  • Respective web and HootSuite certifications are a plus, along with InfusionSoft
Send cover letter and resume to Samantha Graf - sgraf@kidsquest.com