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Thursday, December 10, 2015

V-TEK - Marketing Coordinator

ABOUT THE COMPANY

30 years of experience has earned V-TEK a solid reputation for reliability, performance, service and innovation. The dreams of a talented engineer have provided inspirations to the men and women of V-TEK around the world to maintain a legacy of understanding and exceeding customer requirements. V-TEK has grown to be a leader in the Global SMD industry, offering a full range of component packaging solutions and services, manual and automatic equipment, consumable tape and reel supplies.

Specialties:
Manual and Automatic Taping Equipment, OEM Integration and Vision Systems, Component Counters, Tape Splicers, and Peel Force Testers, Tape/Reel Materials and Services

POSITION DESCRIPTION

They know our name, now we are ready for them to know our brand! Are you a passionate, creative and analytical Social Media Strategist who lives to generate engagement and leads? Do you live and breathe marketing? Perfect! We have the position for you! Our Marketing Specialist is responsible for leveraging social media analytics to optimize corporate marketing strategies. If you’re ready to jump in with a can -do attitude and be responsible for various activities supporting the Marketing, Sales, Customer Service and HR departments you’re ready for this adventure.
Responsibilities:
  • Assist in developing, monitoring and implementing social media initiatives, marketing and branding strategies.
  • Total website management.
  • Plan meetings, events and trade shows by identifying, assembling and coordinating contacts; developing schedules, mailing lists and marketing materials.
  • Ensure the branding/voice on all our social media outlets are cohesive with other channels and initiatives.
  • Produce and coordinate development, scheduling and production of marketing items such as flyers, brochures, promotional items, etc.
  • Provide market research, lead generation support to sales.
  • Maintain CRM providing analytics and reports.
  • Lead photography and video filming, developing presentation graphics and content.
  • Identify tends, insights, and optimize spend and performance.
  • Lead reputation management outreach for both positive and negative sentiment; work collaboratively by handling off to sales, customer support, HR, etc.
  • Collaborate with Sales, Marketing, Customer Service, Product Management teams to develop and complete projects and initiatives.
  • Utilize strong analytical ability to evaluate measure and report on end-to-end customer experience across multiple channels and touch points.
Skills and Qualifications:
  • Bachelor’s degree in Business, Communications, Marketing and/or related field.
  • Minimum 3 years’ experience in Marketing with corporate social media/website management responsibilities.
  • Extensive experience with Google Analytics, WordPress, Social Media strategies and implementation, Website management.
  • Strong copywriting skills with extensive experience in social media copywriting.
  • High level of enthusiasm and energy, ability to multi-task in a fast paced environment.
  • Ability to work individually as well in a collaborative team environment.
  • Well-built skills in organization, prioritization and time management with extreme attention to detail.
This position is located in our Corporate Office in Mankato, MN this position is NOT available for telecommute!
Qualified applicants should submit Cover Letter, Resume and Salary Requirements to c.james@vtekusa.com