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Tuesday, February 09, 2016

MarComm - Social Media Engagement Manager


MARCOMM Inc. is looking to hire a Social Media Engagement Manager. Effective use of social media platfrorms requires a unifying business process to integrate social engagement into marketing automation. MARCOMM is looking for a Social Media Leader that can help drive dynamic user engagement across the customer journey.

Responsibilities Include:
  • Build and deploy a social media user engagement framework, integrating social data and systems into marketing automation campaign planning, execution
  • Partner with Social Demand Generation specialist and Journey Mapping specialist
  • Build strong connectivity to the central Digital Marketing Engagement team to ensure that a single, corporate view of the customer (person) is established.
  • Ensure all social media programs at the corporate level, in the businesses and within local geographies consistently manage and honor a common data approach (e.g. established hashtags, IDs, metatags, etc.) so that a global corporate view of social activity across brands and geographies is possible.
  • Partner with the corporate social media team to ensure all corporate social program activity is visible and consumable in analytics and insights programs across the corporation.
  • Ensure consistent management and compliance of Person Data across social platforms, businesses, and subsidiaries.
  • Drive the integration and automation of social leads feeding CRM (Sales) & Customer Care (Service)
  • Drive the Integration of social programs and platforms into communities (LMS, expertise, customer portals, etc.)
  • Execute Governance and Privacy compliance.
  • Train businesses & digital marketing resource centers on social customer engagement
Minimum Qualifications:
  • Bachelor's degree or higher from an accredited university
  • 3+ years of combined experience in digital, marketing and/or sales
  • 2+ years of managing customer engagement in social media (social listening, community management, social selling, and/or social customer service)
  • Experience integrating social media data into marketing data warehouses, corporate analytics, and connected systems (marketing, CRM, service)
Preferred Qualifications:
  • Bachelor's degree or higher from an accredited university in Management Information Systems, Business, or Marketing
  • Demonstrated cross functional project management experience
  • Demonstrated experience with change management or influencing a new direction/process
  • Ability to identify new opportunities and driving change with minimal direction
  • Demonstrated experience with social listening platforms (such as Brandwatch), social engagement platforms (such as Spredfast), marketing automation platforms (such as Oracle Eloqua or Salesforce Marketing Cloud) or CRM (Salesforce CRM)
  • Experience in B2B social media
  • Working knowledge of content marketing
  • Experience working with website solutions (landing page creation, web design, compelling calls to action/web forms)
  • Experience working/collaborating with social selling and/or social customer service teams
  • Excellent verbal and written communication skills with ability to interact professionally with a diverse group of executives, managers & subject matter experts
MARCOMM Inc. is headquartered in Minneapolis. The types of Marketing, Interactive and Creative jobs we fill are dynamic, fun and always fast paced. Our employment package is "best-in-class" because we're committed to hiring the brightest, most qualified talent available.

Apply online now.