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Friday, February 05, 2016

Vital Images, Inc. - Manager, Marketing Communications

Description COMPANY OVERVIEW:
Vital Images, Inc., a Toshiba Medical Systems Group Company, is a leading provider of health imaging informatics solutions, including advanced visualization, enterprise image viewing solutions and business intelligence technology, designed to help healthcare organizations deliver exceptional care while optimizing resources across multi-facility organizations. The company's solutions are scalable to meet the unique needs of hospitals and imaging centers and are accessible throughout the enterprise anytime and anywhere. For more information, visit www.vitalimages.com or join the conversation on Twitter, LinkedIn and YouTube.
At Vital you will be working with state-of-the-art healthcare information software in a dynamic and enjoyable atmosphere. Join a highly energized and capable Marketing team to deliver and support our enterprise software solutions in the healthcare industry.
BASIC PURPOSE AND OBJECTIVES:
The Marketing Communications Manager will be responsible for development and implementation of downstream programs related to marketing communications. Within this role, you will assist sales and marketing management with the promotional activities involving, external and internal communications, media and advertising materials to effectively represent the company's products and services to customers and prospects. The role requires a proactive, self-motivated individual with the ability to create and lead.
OVERALL OUTPUTS, DUTIES AND RESPONSIBILITIES:
  • Receives work assignments from various marketing manager’s based on current needs as part of the greater strategic marketing campaign. Particular strengths in multimedia, graphics, advertising or communications would be highly desirable.
  • Develops a comprehensive integrated marketing communications strategy, which associated tactical monthly activities and targets.
  • Reviews literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field.
  • Researches, writes, develops sketches of supporting themes and graphics, and consults with all stakeholders on the needs of the particular project.
  • Presents recommendations to marketing manager or committee based on strategic marketing imperatives.
  • Where appropriate, arranges for the development of video scripts and selects a strategy to execute on the various assignments.
  • Overviews editing and voice-overs to assure quality production in line with the parameters of the assignment.
  • Writes draft speeches for senior management and reviews proposed speech with the executive. Arranges for necessary speaking aids. Attends the presentation and offers feedback to the speaker. May develop and coordinate multimedia packages—letters, brochures, video, point-of-purchase displays—for particular assignments.
  • Develops direct mail programs, as dictated by the assignment, and monitors roll-out of the campaign and checks for success level at conclusion.
  • Develops draft advertising text and layouts as part of campaign materials and presents to advertising manager for review and approval.
  • May staff company booth or exhibit at trade and community fairs.
  • May be referral person for questions on department communications materials.
Requirements EDUCATION AND EXPERIENCE REQUIREMENTS:
  • Bachelor of Business Administration Degree in Marketing, Journalism, Advertising, or Communications
  • Masters of Business Administration (Desired)
  • 5+ years of writing and editing experience, preferably with healthcare IT products
  • Superior presentation and analytical skills
  • Demonstrated skills to handle a variety of assignments simultaneously
  • Ability to be highly proactive and work under deadline pressure and extra hours if needed
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Apply online.