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Friday, March 25, 2016

3M - Social Media Operations Specialist

The 3M US Business Services Digital Marketing Operations Team is looking for a Social Media Operations Specialist to join our Maplewood, MN team. Ready to be part of what's next?

Job Summary :

The person hired for the position of Social Media Operations Specialist will be responsible for managing social engagement activities for 3M Health Care and related divisions. He/she will be the liaison with divisions to write engaging social content, create engaging images, link and tag them correctly, review and approve, publish and report on results. In addition, this position will provide needed operations support for defined social selling and social commerce requirements for the organization, provide limited coaching for marketers on social best practices, and execute social campaigns.

Primary Responsibilities include but are not limited to the following:
- Develop and execute content across owned and earned 3M Health Care social channels.
- Drive social listening insights across 3M Health Care
- Grow 3M Health Care and related divisions social media engagement both paid and organically
- Participate in cross-functional team meetings to gain understanding of portfolio and division content strategies and review social content for compliance with stated content strategy
- Develop social media operational strategies with divisions to ensure goals/objectives are being met
- Ensure social content and messaging has a clear/consistence voice
- Measure and track social content by tagging links with appropriate campaign ID’s
- Develop and maintain social media metrics to reflect social activity
- Provide coaching across health care organization on social media best practices

Basic Qualifications:
- Bachelor’s degree or higher from an accredited university is required
- Minimum of three (3) combined years of Social Media, Marketing, PR, and/or Communications experience is required
- Minimum of two (2) combined years Social Media Operations and/or Community Management experience is required
- Minimum of one (1) year experience working with social listening tools

Preferred Qualifications:
- Previous agency experience preferred
- One (1) years editing images is preferred
- Previous experience in a Fortune 500 company is desired
- Excellent analytical, written and oral communication skills

Location: Maplewood, MN

Travel: May include up to 5% domestic travel
Relocation: Is not authorized

About 3M
Do you see the world differently? Are you inspired by how a simple shift can result in big change? Do you share your ideas in the hopes of coming up with something even better by working together? Then join 3M! With 88,000 people around the world in more than 70 countries and $30 billion in sales, 3M is committed to building on our rich heritage by bringing our best to the innovations we create. Be part of improving how people live and work every day. Be part of what’s next at 3M! Follow us @3MCareers and learn more at

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)

3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

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