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Monday, March 14, 2016

Ciceron - PR Specialist

Ciceron is the Twin Cities’ original pure digital strategy consulting firm, founded in 1995. We are seeking a PR Specialist who does not need a lot of direction, can jump in with both feet and get cranking, loves spinning lots of plates at once, and is shameless about promotion. Also, just so you know, Ciceron was recently named one of the Best Places to Work by Minnesota Business magazine.

Position Overview
The PR Specialist is responsible for creating and maintaining favorable public images for both Ciceron and our clients by communicating with the media and general public.

Key Responsibilities
  • Research target markets, story angles and trends; develop, pitch and distribute client stories to the media
  • Draft news releases; blog articles; social media posts and other written communications
  • Monitor digital and traditional media lists, both locally and nationally
  • Collect, analyze and summarize client media placements and analytics
  • Coordinate interviews, photoshoots, media tours, etc. with clients and attend when client support is needed
  • Develop Influencer strategies for clients, engage influencers through structured social campaigns and monitor for effectiveness
  • Monitor and track deadlines for speaking engagements and award programs; submit applications on behalf of clients
  • Actively participate in client meetings, brainstorming sessions and agency development
  • Working within a creative team, collaborate with senior strategists and marketing specialists to produce campaigns from conception to completion

Key Skills
  • Exceptional communication skills, both verbal and written
  • Understands the digital landscape, and comfortable with data and analytics
  • Have a good sense of PR and can identify media opportunities for clients
  • Able to take direction and work both collaboratively as well as independently
  • Manages time effectively; shows urgency for work; produces work efficiently and accurately; follows directions closely; follows up promptly to requests
  • Strong desire to achieve success for our clients
  • Be professional and well-spoken when in client-facing situations
Required education and experience:
  • Bachelor's degree in Journalism, Communication or related field plus 2+ years experience in PR
  • Bachelor’s Degree plus 2+ years related experience
  • Experience with the following is desired:
    • Google Analytics (or other analytics platforms, such as SiteCatalyst, WebTrends, etc.)
    • Paid Search platforms (AdWords, Bing, etc.)
    • Social Networks
    • Email Platforms/Providers, etc.

      To apply call 612-204-1919, or email resumes to