Advertise here!

Wednesday, March 16, 2016

Vermeer - Marketing Manager - Mining/Pipeline/Lifecycle

You’re not likely to find another company like Vermeer. Our people are from all walks of life in locations around the world, rolling up our sleeves and getting tough work done every day. Together. We’re a family-owned and operated company with an unmatched culture, one that is built on the belief that every Vermeer team member has real, personal impact – on our people, our customers and our world. Whoever you are and where you are in your career, Vermeer helps you be Equipped to Do MoreTM.

Job Summary
The Marketing Manager develops product and market focused messaging and organizes the execution of integrated marketing campaigns with internal and external resources. This position advises business leaders on current and future marketing activities, budget position and performance metrics. This role constructs and organizes product identities and ensures they are communicated consistently and within brand compliance across all promotional channels.

Essential Duties and Responsibilities include the following. Other duties may be assigned.
1. Collaborate with internal and external resources to develop and execute market and product focused campaigns that produce business results and build Vermeer brand advocates.
2. Create annual promotional marketing plan(s) and maintain monthly reports that consolidate and summarize current and future marketing activities globally, budget position, and performance metrics.
3. Manage and develop internal team members. Actively engage opportunities that develop relationships, increase market knowledge, and maximize the effectiveness of the team.
4. Construct, organize, and communicate product identities. Ensure consistency in messaging and information across all promotional channels, including dealer portal, sales tools, trade events, online platforms, and social media communities.
5. Participate in cross-functional business planning forums and provide strategic marketing counsel to business leaders.

Education and/or Experience
- Bachelor’s degree in Marketing, Journalism, Business Administration, and/or Communication with a minimum of 7 years of experience in marketing or related field in heavy equipment or agricultural industry; and/or a combination of relevant education and experience.
- Proven Marketing Management, Product Management or Brand Management success in B2B or B2C environment is required.

Other Skills and Abilities
- Ability to manage, lead, etc.
- Ability to successfully manage marketing budget and plan.
- Ability to plan successful marketing activities and events.
- Ability to increase the use of the Vermeer public and dealer web site.
- Ability to identify the appropriate areas to advertise to increase product and/or Company visibility.
- Ability to develop a positive and effective relationship with customers, press, and internal clients.
- Ability to influence and work cross-functionally.
- Ability to work independently.
- Ability to manage external vendor and contract relationships.
- Ability to produce accurate, professional and error-free documents in a timely manner.
- Demonstration of good oral and written communication skills.
- Ability to effectively communicate to large, diverse groups, including working effectively with unsatisfied customers.
- Knowledge of Company products and markets.

Up to 25% domestic and/or international travel by car or plane may be required.
[ *LI-WW1 ]
Bilingual Candidate Preferred
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or veteran status.