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Friday, April 15, 2016

Affinity Plus Federal Credit Union - Marketing Specialist



Affinity Plus Core Values:
  • Integrity: We are honest and trustworthy. We are open to new ideas and feedback. We learn from our mistakes.
  • Care: We show compassion and respect for people. We treat people with dignity.
  • Excellence: We strive for the best results and have high expectations. We seek to improve and to have a safe, secure and sound organization.
What is a Marketing Specialist? 
A Specialist in the Marketing department at Affinity Plus will provide creative marketing solutions throughout the organization, including all forms of media. This person will be tasked with implementing and enhancing communication strategies that effectively describe and promote Affinity Plus and its products and services to our members, employees and other stakeholders in line with our brand. This person will also drive key business objectives forward through our partners, branch communities, and members and employees through advocacy, visits, relationships, and resources.

Duties and Responsibilities:
  • Create, write, and edit member communications with engaging content that meets the organizational messaging filter, including: website content, social media posts, media releases, newsletter articles, event notices, etc.
  • Participate in multi-channel marketing campaign planning, including analysis of competitive products/services, budgets, pricing and distribution.
  • Maintain the consistency and build the strength of the credit union’s message and brand throughout all communications
  • Follow trends in life stage marketing and communication and data related to Affinity Plus membership to bring proactive recommendations forward to keep Affinity Plus messaging relevant and top of mind
  • Build competency in core areas of business through partnership with department and branch leaders in order to support effective communication efforts at all levels of the organization
  • Support the marketing and business development teams with writing and communications duties as needed for both internal and external communications
  • Cultivate relationships with key partners within the industry and at community forums (i.e. media representatives, Chamber events, Foundation initiatives, Minnesota Credit Union Network events, etc)
  • Other duties as assigned

Qualifications and Skills:
  • Strong understanding of brand messaging and image
  • Excellent communication skills – written, social, presentation, verbal – with the ability to connect, influence and develop strong relationships with member, employee and partner audiences
  • Creative problem solving solutions to challenging situations
  • Strong time management with the ability to manage multiple workloads with successful results
  • Proficiency in social media websites and applications
  • Experience working with media releases and professionals preferred
  • 3-5 years of marketing communication experience
  • BA in Marketing, Communications or other applicable field or comparable work experience

Workplace Environment:
  • Working in a stationary position for 90% of the work day
  • Utilizing the telephone 15% of the day
  • Moving, lifting and/or carrying 20 pounds with or without accommodations
  • Bending, twisting, kneeling, stooping or crouching when appropriate, on occasion
  • Repetitive movements, including but not limited to typing, mousing, phones, etc.

Required Work Schedule:
Standard Monday through Friday business hours, with occasional weekend and evening hours based on special events.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Qualifications
Skills
Behaviors
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Motivations
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Education
Experience
Required
3-5 years: Marketing and Presentation experience