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Monday, May 16, 2016

Fairview - Senior Communications Specialist

Join our team in driving a healthier future.
Fairview Health Services is an award-winning nonprofit health care system with more than 21,000 employees and 2,300 aligned physicians. Based in Minneapolis, we deliver care at all stages of life and are committed to high value health-superior outcomes and an exceptional experience at a lower cost of care. Passionate, innovative employees are essential to our future as we seek to heal, discover and educate for longer, healthier lives.

Job Description:
Fairview Communications and Public Affairs Senior Specialists partner with departmental leaders and division/function leaders to develop and execute communication plans that protect Fairview’s reputation and provide internal and external stakeholders the information and inspiration they need to advance our mission of healing, discovery and education. Project assignments may include public relations/media outreach, technology implementations, employee benefit changes, fundraising campaigns, patient or employee storytelling campaigns. Communication tactics include presentations, web content, electronic newsletters, print newsletters, events, videos and interactive/social media. To be successful, Communications and Public Affairs Sr. Specialists must be highly skilled collaborators, able to work well both independently and as part of a team, enjoy managing complex projects, possess strong writing and editing skills for a variety of media, be able to develop highly effective relationships with colleagues at all levels of the organization, and enjoy executing a wide range of communication tactics. Through effective brand management, this position contributes to effective community partnerships and employee and physician engagement.

Develop communication tactical plans for specific teams or initiatives
Foster audience engagement
Partner with Communications and Marketing colleagues to identify collaboration opportunities
Use consistent processes, templates and tools to develop and execute plans
Collaborate with marketing, public relations, media relations, creative services and others to leverage functional expertise
Develop annual and time-limited communication plans
Provide communications consultation to senior leaders, workgroups and others
Identify exceptional stories and capture in writing and/or video
Identify specific or unique communication delivery channels needed for audience segments
Champion electronic communication solutions
Write/produce for electronic and print publications
Coordinate, write and update online content
Monitor effectiveness of all communication tactics and adjust approaches as needed
Foster partnerships with marketing, philanthropy, community health and other colleagues to coordinate internal and external messaging
Ensure projects are within budget.
Measure effectiveness and efficiency of communication initiatives
Establish and track metrics for all communication efforts
Measure desired outcomes
Apply learnings to planning process
Demonstrate return on communication investment

Job Qualifications:
Minimum Education
Bachelor’s Degree in communications, journalism or related field.
Preferred Education
Master’s degree

Minimum Experience:
5 years experience in strategic/corporate communications, public affairs, human resources or related field.
Preferred Experience:
Experience working in a highly diverse, 10,000+ employee organizations with multiple locations. Specific corporate
Communications and health care experience, are preferred.

Additional Requirements:
Strong organizational skills and ability to handle multiple tasks and changing priorities in a fast-paced environment. Excellent oral and written communication skills. Knowledge of Microsoft office suite, Internet authoring tools, desktop publishing tools.
Special Considerations (list unique elements of this position, if any)
Due to differences in scope of care, practice, or service across settings, the specific experience required for this position may vary