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Wednesday, May 18, 2016

The Nerdery - Digital Integrated Marketing Manager

The Digital Integrated Marketing Manager is responsible for developing a comprehensive digital marketing strategy and leading the direction of the marketing systems and channel infrastructure including web marketing, SEO/SEM and direct email marketing. This position will also determine which content is valued with external and internal audiences based on analytics. This person will be in-charge of the overall management and strategic direction of the company’s website, along with collaborating with the internal creative, communications, marketing and business development teams. 

The Digital Integrated Marketing Manager will also work with the marketing team and Integrated Marketing Managers to develop a comprehensive content strategy that optimizes The Nerdery’s thought leaders around the company’s service offerings and capabilities. The Digital Integrated Marketing Manager will be responsible for advising on The Nerdery’s marketing programs and tactics including social media, event marketing, public relations, advertising, etc.

This manager will be responsible for establishing key performance indicators (KPIs) for all outbound marketing campaigns, plans and tactics, Including creating a reporting system based on KPIs to be shared with The Nerdery marketing team, department and branch directors, and the company’s Executive Committee.

Duties

  • Leadership
    • Serve as part of the marketing leadership team responsible for energizing and guiding other team members
    • Will act as supervisor to resources involved in evolving nerdery.com
  • Marketing Strategy
    • Involved in all aspects of marketing and content marketing strategy and planning
    • Takes a proactive approach to defining The Nerdery’s digital marketing strategy, improving performance across the organization and managing the companies automated marketing platform
    • Generates important analytic reporting that helps direct content, channel and topical marketing activities
  • Co-President Duties
    • Leads by example and consistently lives the values of the organization
    • Is viewed as a Leader in the organization – someone people want to work with
    • Maintains a strong work ethic and high expectations for self while maintaining a healthy perspective on work-life balance

Skills/Qualifications

  • Proven strategic marketing experience
  • Experience managing or overseeing a company website
  • Ability to build strong relationships within the marketing team and other departments
  • Ability to take projects from concept to completion and consistently meet deadlines
  • Ability to discover insights and create action from data-driven marketing activities
  • Strong knowledge of marketing automation systems such as HubSpot and Pardot
  • Strong knowledge of CRM systems such as SalesForce
  • Strong knowledge of content and channel marketing strategy
  • Excellent written and verbal communication skills
  • Strong organizational skills
  • Discretion dealing with confidential information
  • Ability to readily adapt to shifting priorities in a fast-paced, fluid environment
  • Ability to execute in a fast-growing, entrepreneurial environment
  • Preferential consideration given to people with a high-level understanding of front-end development skills such as HTML, CSS, JavaScript, etc. or PHP software programming.
Apply now.