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Wednesday, June 22, 2016

The Marvin Family of Brands - Senior Associate – Public Relations

Job Title:          Senior Associate – Public Relations (The Marvin Family of Brands)
Department:     Marketing
Reports to:       Manager – Public Relations (The Marvin Family of Brands)
Location:          2020 Silver Bell Road, Suite 15, Eagan, MN 55122

Position Overview
You will work directly with the PR Manager to develop marketing campaigns that promote the company’s products; you will take ownership of the company’s social media presence (e.g., Facebook, Twitter, Instagram, Houzz, Pinterest, LinkedIn) to position Marvin Windows and Doors, Integrity Windows and Doors, and Infinity Replacement Windows (The Marvin Family of Brands) as the premier editorial resource for trade and consumer media, and to assist in the implementation of larger public relations and social media campaigns designed to enhance the company’s premier positioning in the marketplace. Key responsibilities involve supporting the Public Relations team in managing and executing strategic public relations and marketing communications programs that are designed to enhance the company’s positioning with external and internal audiences.

About Us
The Marvin Family of Brand represents Marvin’s fenestration portfolio, which includes Marvin Windows and Doors and its handcrafted wood and wood clad products that are made to order; Integrity Windows and Doors, which pioneered the fiberglass window category with the introduction of its revolutionary Ultrex® Fiberglass material; and Infinity Replacement Windows, which offers homeowners a premier line of Ultrex replacement windows with distinctive design installed by committed local dealers.

Essential Job Functions

Media Relations (40% time allocation)
·    Build/maintain relationships with trade and consumer media
·    Field incoming media inquiries; fulfill requests for company or product information, images, interviews, etc.
·    Work with Public Relations team to craft and pitch creative, innovative story angles to generate editorial exposure
·    Research, write, and edit public relations communication tools (e.g., press releases, fact sheets, case studies, bios)
·    Coordinate news release distribution
·    Maintain online media database
·    Track media coverage
·    Manage trade and consumer editorial calendars
·    Collaborate with public relations agency partner

Online Presence (30% time allocation)
·    Lead execution and management of company’s social media channels
·    Work with PR Manager to develop comprehensive social media strategy for the brands
·    Lead development and management of monthly and bi-weekly content calendars
·    Monitor and track social media comments and questions; respond to inquiries when appropriate
·    Use Sysomos Heartbeat online social monitoring software to monitor and track online conversations for the brands and competitors
·    Develop bi-weekly and monthly reports on social media activity and opportunities

Trade Shows & Events (15% time allocation)
·    Lead planning and implementation of special corporate events and industry tradeshows
·    Provide support for pre-and post-event communications
·    Lead the development of communications plans designed to enhance the brand’s presence at tradeshows
·    Write media alerts, news releases, product fact sheets, blog content, newsletter copy, and social media content
·    Assist in media pitching pre- and post-event, when appropriate
·    Attend trade shows and other marketing events to assist, as needed, with media interviews, product demonstrations, etc.
·    Assist in the coordination of event logistics, when appropriate
·    Assist in planning, coordinating, and implementing the Marvin Companies’ internal communications programs:
o Submit articles to the brand’s weekly/monthly newsletters
o Issue internal media alerts
o Lead the distribution of company-wide communications such as memos or emails
o Work with the internal communications team on corporate/HR social media efforts to help with recruitment

Corporate/Executive Communication (15% time allocation)
·    Assist PR Manager in corporate and executive communication tasks, including:
o Executive presentation support
o Letter writing
o Copy writing and editing support
o Crisis communications
o Writing talking points or key messages

General Competencies
·   Demonstrated proficiency with public relations practices; familiarity with standard PR and social media metrics
·   Writing/Content: must be able to research and write clear/concise public relations content and contribute to ensuring the company’s information is distributed appropriately through relevant social media channels
·   Excellent verbal communication; effective interpersonal communication skills; relationship building skills at multiple levels, including senior leadership, ownership, and key external contacts
·   Able to convey strong, clear messages to target audiences of all sizes including colleagues, customers, media, and industry groups
·   Demonstrated ability to recognize compelling stories, conduct research, and write effective content for the media
·   Strategic and critical thinking skills
·   Entrepreneurial spirit with an ability to think unconventionally or from a new perspective
·   Detail-oriented with demonstrated planning, time management, and organizational skills
·   Internet savvy, including proficiency in navigating websites, blogs and social medial channels
·   Growth-oriented individual with excellent analytical and verbal/writing presentation skills who is able to independently and effectively accomplish work
·   Ability to prioritize and juggle projects while also meeting deadlines
·   Proactive, outgoing, positive, and professional personality
·   Conducts business with a high level of ethical standards and integrity
·   Strong drive for results

Knowledge / Skills / Abilities
·   Aptitude to manage ambiguity and lead change; self-starter; ability to anticipate potential issues; ability to quickly formulate options to resolve issues; strong conceptual thinker
·   Strong organizational, leadership, and multiple-project management skills
·   Ability to motivate others cross-functionally and externally
·   Successful track record of positive relationship management abilities
·   Ability to quickly learn and understand technical product information; must be able to translate technical information and effectively communicate in relevant terms to our targeted audience
·   A strategic understanding of various processes used in public relations
·   Efficiently work with and leverage various technology platforms to maximize effectiveness; proficient with the Microsoft Office Suite (Word, PowerPoint, Outlook, Excel), various social media platforms and related public relations and social media tools (e.g., Sysomos Heartbeat, Cision, PRNewswire)
·   Ability to travel, including overnights (approximately 10%)

Education / Experience
·   Bachelor’s degree in related field is required
·   4 to 8 years PR, media relations, marketing, or branding experience in an agency or corporate setting
·   Building products and/or related building industry experience is preferred

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee.


No third-party recruiter inquiries.

NOTE: This employer will not seriously consider any candidate who needs VISA sponsorship now or in the future.

How to Apply

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