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Thursday, June 30, 2016

TSI Incorporated - Marketing Communications Specialist I

The Marketing Communication Specialist will plan, create and implement marketing communications projects and activities related to the sales and promotion of company products in a consistent, efficient and cost effective manner.  This position will take an active role in the budgeting, planning, scheduling, and tactical execution of marketing campaigns.

  • Work in conjunction with product marketing and sales to plan, develop, coordinate, and monitor marketing campaigns for assigned value streams and product launches.
  • Evaluate existing advertisements, create new ads as needed, identify the most effective advertising opportunities and appropriately places ads to effectively promote TSI’s products and messages.
  • Work with Business Directors and Product Managers to determine spending budget by product line for advertising, trade shows, collateral materials, etc.  Develop and maintain the marketing budgets throughout the year.
  • Develop messaging and write press releases as part of a public relations campaign to gain consistent recognition and understanding in the market.
  • Plan and develop booth designs, layouts, graphics, and supporting materials as needed to produce, maintain, coordinate and support trade show exhibits.
  • Work with product marketing to develop positioning, messaging and write copy for marketing materials, including emails, newsletters, data sheets, brochures, application notes, etc.
  • Maintain the company website including search engine optimization, organic searches, sponsorships, and writing copy for the website.
  • Advise Graphic Designers on design and layout to meet TSI graphic standards and ensures consistency of messages and brand through all communications globally.

  • Bachelor’s degree in communications, journalism, public relations or marketing required.

  • 0 - 5 years’ experience in corporate marketing communications required
  • Experience working with complex, high tech products desired

Knowledge, Skills and Abilities:
  • Basic marketing communications principals and best practices.
  • Word processing, spreadsheet and presentation software such as Microsoft Word, Excel, PowerPoint.
  • Working knowledge of ERP system (SAP, JD Edwards, Oracle, or similar).
  • General understanding of electronic communications media
  • Excellent writing, editing and communications skills
  • Strong Attention to detail
  • Excellent organizational skills and ability to manage varied and simultaneous projects
  • Results-oriented
  • Ability to work collaboratively and effectively with other teams within organization
  • Highly motivated self-starter who takes initiative with minimal supervision
Apply now.

May be required to travel to tradeshows or other company events.