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Tuesday, July 19, 2016

Prime Therapeudics - Social Media Content and Engagement Manager

Purpose:
The Social Media Content and Engagement Manager is responsible for contributing vision, strategy, and development for the organization’s member-facing social media. This position partners with Prime’s marketing, corporate communications, and public relations teams and industry partners in areas of social media and interactive marketing.

Responsibilities:
• Guide daily functioning of Prime’s social media (content monitoring and engagement/employee implementation of social media/metrics and analytics).
• Form social media strategies including what social networks to employ, who will be impacted or engaged as it relates to Prime members, customers, clients, and industry peers, what outcomes may be expected, and how those outcomes support Prime’s strategic objectives.
• Encourage integration of appropriate social media applications and digital/integrated methodology into Prime’s culture, products, and services.
• Organize and coordinate content life cycle between social media and other relevant content creators and social media/interactive marketing implementation teams.
• Report insights gained from social media monitoring to marketing, sales, and other relevant teams.
• Other duties as assigned.

Required Qualifications:
• Bachelor’s degree or equivalent combination of education and/or work experience in marketing or communications.
• 3+ years experience in social media, interactive marketing, advertising, or public relations.
• Knowledge and experience on social media platforms, blogging, email marketing, e-commerce, SEO, SEM, and website development.

Additional Qualifications:
• Demonstrated passion and aptitude for social media.
• Strong writing and editing skills.
• Strong organizational and project management skills.
• Self starter with ability to effectively build internal and external relationships.
• Strong analytical and strategic thinking skills.

Preferred Qualifications:
• Pharmacy Benefit Management (PBM) and/or healthcare experience.


Prime Therapeutics' fast-paced and dynamic work environment is ideal for proactively addressing the constant changes in today's health care industry. Our employees are involved, empowered, and rewarded for their achievements. We value new ideas and work collaboratively to provide the highest quality of care and service to our members.
If you are looking to advance your career within a growing, team-oriented, award-winning company, apply to Prime Therapeutics today and start making a difference in people's lives.
We are proud to be an Equal Opportunity/Affirmative Action Employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment substance abuse testing.