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Tuesday, August 30, 2016

Children’s Minnesota - Social Media Specialist

Join the creative and energetic

Children’s Minnesota

marketing communications team, and help us further enhance our strong brand by telling our story to external audiences. The role of the Social Media Specialist will focus on storytelling through

The Mighty Blog

and Children’s social media channels (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+). This position, reporting to the Director of Communications, will execute story-telling efforts aimed at increasing social following and driving social engagement. This driven and results-oriented social professional will need a minimum of three years of social experience, a bachelor’s degree in communications, marketing or PR/Journalism. Excellent writing, editing and interviewing skills required.

In this role you will be responsible for:
Social Media Management (60%)

Work with communications leadership to implement a multi-channel social media strategy

Develop monthly content calendars and manage all social assets

Monitor social channels and respond to issues in a timely manner

Attend various Children’s Minnesota events and provide social support (photo, video asset collection and sharing)

Lead social listening initiatives and help Children’s Minnesota be part of relevant online conversations

Partner with digital agency on paid syndication efforts

Stay on top of social trends and bring new ideas and technologies to the team

Story teller for Children’s (30%)

Serve as a journalist, editor and curator to create engaging content (written/video) for Children’s Mighty Blog and social channels

Participate in the on-call media relations rotation handling/coordinating the appropriate media relations response to inquiries and issues

Act as editor of the Mighty Blog, editing, routing and approving all blog posts

Social Tracking and Reporting (10%)

Track social activity against stated annual objectives - create monthly analytics and insights reports ·

Stay current with media and social trends and reporting


  • Bachelor's degree in communications, journalism or English
  • Minimum of three years of social media experience at an agency, corporation or non-profit organization
  • Excellent writing, editorial, and communication skills
  • Proven success utilizing social channels to creatively achieve organizational needs.
  • Experience working with Word Press, Divvy HQ and other digital platforms
  • Video, audio and photo editing a plus
  • Demonstrated ability to build trusting relationships
  • Ability to manage multiple projects and timelines in a fast-paced environment
  • Ability to find and create compelling stories
  • A quick study with a desire to become a subject matter expert on many topics
  • Self-starter with a great work ethic, ability to work independently and as part of a team
  • Flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude
  • Conscientious, responsible, professional
Apply now.