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Monday, August 08, 2016

Colder Products Company (CPC) - Marketing Communications Manager

Job Summary:
The Marketing Communications Manager will work closely with Business Unit Managers and members of the marketing communications team to define and implement marketing strategies. This position will develop, implement and manage integrated marketing programs incorporating all forms of media and channels, including online, print, trade shows, advertising and other marketing programs as needed.
Primary Responsibilities include but are not limited to the following:

Integrated Marketing Campaign Design
  • Identify, develop and manage integrated campaigns. These campaigns will correspond to the Business Unit Managers annual goals and objectives.
  • Strategically integrate marketing campaigns into other marketing elements such as advertising, tradeshows, public relations, virtual classroom presentations, distributor communications, online marketing, sales tools
Advertising Program
  • Direct the advertising agency with content for ad placements and value added opportunities
  • Manage photo shoot sessions as necessary
  • Research market and recommend advertising opportunities
  • Create content for landing pages that tie to marketing campaigns and advertising opportunities
  • Manage and create content for social media platforms
Public Relations
  • Strategically communicate consistent messages on product releases or tradeshow releases
  • Develop public relations opportunities and releases; oversee PR agency work
  • Facilitate communication between Business Unit Managers and PR agency
  • Manage the translation process on product releases and application case studies
  • Monitor and analyze news coverage
Trade Shows
  • Develop content for banner ads, booth graphics, direct mail, advertisements and collateral pieces for the show
  • Manage trade show planning and integrate with marketing plans, including press kits and public relations, show promotions, etc.
  • Develop presentations for use at trade show forums
  • Facilitate communication between Business Unit Managers and international offices in regards to international show planning
Collateral
  • Write copy to be used online and in marketing collateral pieces
  • Direct the ad agency with text and either customer photos or stock photos
  • Secure application photos from existing customers
  • Edit and proof literature
  • Manage the approval process
  • Forecast literature needs
Web site
  • Strategically develop content for online use such as product information, tradeshows, updated literature pdfs, sales tool updates, as well as content for the distributor newsletter and other communications
Trademarks
  • Manage trademark requests from Business Unit Managers and Manufacturing and liaison and provide documentation to legal representatives
Vendor Relations
  • Direct and manage external vendors providing graphic design, communications, video production and brand services
Basic Qualification:
  • Bachelor’s degree
  • 5+ years of experience in marketing, communications, public relations, promotions or advertising
Preferred Qualifications:
  • Strong organizational skills and attention to detail
  • Intermediate level computer skills (MS Office, web savvy)
  • Excellent interpersonal skills
  • Strong writing skills
  • Proven ability to collaborate effectively and contribute in a team environment
  • B2B marketing experience
  • Experience coordinating integrated campaigns
Supervisory Responsibilities:
  • none
Travel: May include up to 15%
This job description is not designed to contain a comprehensive list of tasks, responsibilities or duties. Colder Products Company reserves the right to amend to meet legal, business and organizational requirements as necessary.
About CPC (Colder Products Company)
We are Colder Products Company, the industry leader in the design and manufacture of specialized quick disconnect couplings for the life sciences, industrial, and chemical handling markets. Used around the world in a broad range of applications, connection technologies from Colder Products Company allow flexible tubing to be quickly and safely connected and disconnected, reducing spills and increasing safety. Colder Products Company, a Dover company, is based in St. Paul with global offices and operations in Europe and Asia.
What Colder Products Company offers you:
Over 35 years of design innovation
Strong, consistent history of growth
Competitive compensation package
Comprehensive benefits package, including medical, dental, life, LTD, 401(k), profit sharing and tuition reimbursement
Professional challenge
Positive and collaborative work environment
A business casual and team-oriented environment
The opportunity to make a significant impact in a growing organization with innovative technologies
A casual, friendly and fun workplace culture that respects your contributions


To learn more about CPC, we invite you to explore our website at http://www.cpcworldwide.com

Current available positions at CPC: http://www.cpcworldwide.com/About-CPC/Careers-/Jobs-Available

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)


CPC is an equal opportunity employer. CPC will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Location: St.Paul Minnesota United States
Application Procedures:

Please apply by completing the online application at this link:
https://home.eease.adp.com/recruit/?id=15201691