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Tuesday, September 27, 2016

TSI Incorporated - Marketing Communications Manager

Job Summary
The Marketing Communications Manager is responsible for the strategy, development and execution of marketing communications plans and programs for the entire organization. This includes the maintenance and enhancement of TSI’s corporate identity, promotional programs, corporate graphic design standards, and policies.  This individual will manage a team of marketing communications, graphic design, and event planning professionals that support the four global business units.  The Marketing Communications Manager will oversee the creation and implementation of go-to-market and product launch campaigns critical to the success of TSI’s diverse business units. 

Job Responsibilities 

  • Develop, coach and mentor the marketing communications, graphic design, and event planning teams
  • Lead marketing communications initiatives cross-functionally with Business Unit Directors, Product Managers, and Product Marketing Specialists
  • Define and implement marketing process improvements across the organization

Strategic Vision:
  • Execute global marketing communications strategy and the development of tools, templates and processes supporting TSI business success
  • Identify and evaluate current marketing trends and best practices supporting customer segmentation, value proposition development, customer persona, and integrated marketing campaigns
  • Optimize the marketing aspects of TSI’s digital platforms such as website and CRM, in partnership with the IT and Sales departments
  • Maintain and enhance corporate brand, identity, graphic design standards, and policies 

Tactical Execution:
  • Direct the development and execution of high impact, results-oriented annual Marketing Communications plans and programs
  • Oversee the marketing communications team’s development of compelling content for integrated marketing campaigns supporting product line and business unit value proposition messaging in partnership with Product Management, Product Marketing Specialists, and the Sales team
  • Supervise marketing communications activity including copy writing, graphic design, video production, media relations, and tradeshow management
  • Manage lead generation activities such as advertising, email blasts, webinars, trade shows, web site, and social media
  • Guide the creation of sales and marketing collateral (brochures, data sheets, brochures, white papers, videos, presentations and webinars)
  • Develop departmental budget and review business unit marketing budgets for effective utilization of marketing spend
  • Evaluate, select and manage vendors for marketing services as needed
  • Oversee the in-house copy center

Job Requirements 
  • Bachelor's degree in Marketing, Communications, Journalism or related discipline required
  • MBA with concentration in Marketing or Communications preferred

  • Minimum 7 years of experience in Marketing Communications required
  • Minimum 3 years of management experience required
  • Experience with international markets highly valued

Knowledge, Skills & Abilities
  • Proven ability to build, develop and motivate a cohesive team
  • Creative thinker with an innovative mindset and strong propensity to effectively convey thoughts and ideas
  • Excellent writing and editing skills
  • Demonstrated effective planning and project management experience
  • Ability to understand, interpret and effectively present technical information
  • Strong interpersonal, organizational and verbal communication skills
  • Continuous learner driven to succeed and achieve significant results
  • Working knowledge of CRM (SAP experience preferred) and Content Management Systems

  • Position requires limited travel, estimated up to 10%

TSI is a drug and alcohol free workplace.  Pre-employment screenings are conducted.

Apply now.