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Friday, September 30, 2016

Welsh & Colliers International - Public Relations and Content Manager

Job Overview
In the Welsh & Colliers International | MSP Marketing Department, we are committed to raising our profile through effective media engagement and public relations. We are looking for an enthusiastic colleague to join the team.

The PR and Content Manager is responsible for managing and growing our media presence within the Twin Cities commercial real estate industry by working closely with our Marketing Director to identify and cultivate Welsh & Colliers stories that support our overall positioning strategy.

The Manager will work with a variety of stakeholders from across business lines including senior executives, local brokerage and service professionals, marketing and digital team, and research staff. They will proactively target key markets and services to identify stories to pitch to the media as well as author and manage content for dissemination through other communication channels such as digital, social and internal communications.  

Our ideal candidate is passionate about public relations and content development with an outgoing personality. This candidate has a proven track record of building brand reputation through strategic media engagement and brings creative ideas to developing content and pitching stories. 

Primary Responsibilities
The primary duties and responsibilities of this position include the following specific tasks. Other duties may be assigned at any time.

  • Assist Marketing Director with the development and execution of innovative communication and marketing plans to support company leaders, multiple company divisions, human resources and more.
  • Source, write and distribute press releases. Serve as a media contact, develop and coordinate media stories and pitches, track results, and proactively manage relationships with targeted media outlets.
  • Responsible for writing and editing content for award submissions, social media outlets, white papers and reports, proposals, staff biographies, newsletters, assigned company collateral, email marketing campaigns, web content and other assigned projects.
  • Evaluate internal and external communication plans and recommend change or innovation as appropriate. Stay informed of trends and opportunities.
  • Prepare company leaders and representatives with effective communication tools for both written and oral delivery. Participate in training sessions as needed.
  • Assist with the maintenance and enhancements of company’s online presence and social media program.
  • Coordinate and strengthen company’s internal communications programs; write and edit employee communications; maintain and enhance intranet.

To perform this job successfully, an individual must be able to perform each of the primary duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Four year degree in marketing, communications, journalism or public relations.
  • Minimum 5 years of relevant work experience in an agency, media, or internal marketing communications department.
  • Experience in the commercial real estate industry or professional services industry is preferred.
Knowledge, skills and abilities
  • Demonstrated ability to work independently on self-directed projects and to collaborate in a team environment when needed.
  • Strong project management skills; highly organized with proven ability to prioritize responsibilities, handle multiple deadlines, and be proactive and productive in a fast-paced work environment.
  • Excellent communicator.
  • Excellent writing skills/experience and attention to detail a must.
  • Experience in writing press releases and in building media relations a must.
  • Knowledge of AP Stylebook guidelines.
  • Experience providing consultative support and driving change/innovation/best practices.
  • Proficient in Microsoft Office Suite.
  • Experience with Adobe Creative Suite and social media communications and measurement tools preferred.
  • Experience with a CRM program and web content management program a plus.

Physical Requirements
  • Must have the ability to sit and/or stand for long periods. No ability to lift or climb is necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

work environment
The work will be performed within an office setting. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Some travel may be required.

As an Equal Opportunity Employer, we hire without consideration to race, religion, creed, color national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Best Representation Statement
This job description is written to the best of our knowledge as of the date of this document. All job descriptions are subject to change without notice based on business needs. 

Apply now.