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Wednesday, October 26, 2016

Treasure Island Resort & Casino - Social Media Coordinator

Overview:

SUMMARY: Oversee, develop and provide content across a broad range of social networking sites.

Responsibilities:

Exciting New Opportunity just opened at Treasure Island!! How would you like to get paid to be on Twitter..Facebook..Linkedin..and various other Social Media Platforms? No joke...paid to be the Social Media voice for Treasure Island! We are currently looking for our next Social Media Coordinator.


ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Gather, research and review social media outlets for clarity, style and messaging
  • Create social media strategies, programs, content plan and develop posts that address the objectives
  • Partner with other departments to ensure that the strategic direction and message is executed consistently and properly throughout social media platforms
  • Conduct research and analysis of new social media trends, sites, tools, and news and create and analyze reports of current media and share results with management
  • Report to management significant industry developments and make recommendations for how best to support them
  • Cultivate new online communities on Treasure Island’s behalf
  • Participate in online conversations by answering questions, offering solutions and mediating conversations
  • Create content, provide photography and video content for feeds and discussions on various social media sites
  • Identify, recruit, direct and manage influencers and other key content contributors to ensure mutual program success
  • Provide weekly updates on the success of and challenges facing our social media efforts 
  • Coordinate marketing calendar with online activity
  • Regularly audit and evaluate competitors’ social media efforts
  • Stay current on industry trends

Qualifications:

KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES

Knowledge and Certification
Required:
  • A degree in marketing, advertising, public relations or related field; plus 2 years related experience; or a combination of equivalent experience and / or education
  • Working knowledge in planning, managing and executing social media initiatives
  • Knowledge of digital marketing current best practices and understanding of digital production processes
  • Knowledge of social media legal guidelines
  • Knowledge of strategic planning and processes for creative development, including research tools and evaluation of results
  • Experience planning, managing and executing social media programs that span owned, earned and paid
Preferred:
  • Experience in casino marketing, online marketing and customer service
  • Photography knowledge and experience 
Apply now.