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Wednesday, December 07, 2016

HealthPartners - Copywriter Job

Job Description:

We currently have an exciting new opportunity for a Copywriter to join our Marketing team. This position provides HealthPartners/GHI and its Strategic Marketing Partners, Art Directors, Agencies, Internal and External Partners help to create and execute strategic plans, marketing campaigns and various writing efforts. Responsibilities include: aligning all writing to brand strategy and HealthPartners/Park Nicollet voice. Manages the copy direction, tone and coordinates all writing activities with the team. Writes and edits marketing materials including: direct mail; website content (intranet and extranet); Face book posts; print, outdoor, radio ads; letters; brochures; annual reports and more.

This individual works with the Marketing and Communications team in developing, implementing, and maintaining consistent writing standards, efficient workflow processes, effective traffic control and centralized documentation files. Majority of time is spent on writing and management of editorial for all marketing efforts.

At HealthPartners, you’ll find a culture where we live our values of excellence, compassion, integrity and most importantly, partnership. By working together, we will improve health, create exceptional experiences for those we serve and make care and coverage more affordable.

Write headlines and copy for print and online communication vehicles, including: direct mail; website content (intranet and extranet); Face book posts; print, outdoor, radio ads; letters; brochures; annual reports and more.
Participate in strategic planning with assigned team, agencies, internal and external partners to build and develop brands.

1. Apply brand copy and HealthPartners/Park Nicollet voice standards. Edit, fact check, and review materials created by partners within Marketing.
2. Backup coverage and support to Creative Team (Copywriters and Art Directors) and Marketing Planners.
3. Continued self-assessment and development, ongoing organizational learning, and event participation.
4. Participate in strategic planning of department initiatives and annual planning. Produce innovative and imaginative marketing campaigns and copy for the marketing and communication needs of HealthPartners /Park Nicollet care services. Develop sound working relationships with internal and external partners. Ensure accuracy and quality of materials.
5. Team member will have frequent and ongoing contact with various levels of HealthPartners/Park Nicollet, including; physicians, clinical professionals and administration; frequent contact with external vendors and volunteers, including contractors and agency.
6. Supports internal communications planning and execution on a limited, as-needed basis.
7. Copywriter must be able to write concisely, clearly and convincingly and have a good grasp of graphic design components and print production.


* Bachelor’s Degree in English, Journalism, or Business.
* 2+ years in marketing and communications, journalism, public relations or other related field.
* Knowledge and experience with corporate communications, print publications and print materials, and experienced in or familiar with online publishing

* Computer experience (Microsoft programs - Outlook, Word, Excel) & Social Media (Facebook)

* Strong collaboration skills, coupled with excellent writing and editing skills.
* Sensitive to special communications needs; able to handle/refer patient and public concerns appropriately and confidentially.
* Team member needs to be well-organized, able to handle a variety of complex projects and assignments simultaneously and thrive under deadline pressure with minimal direction.
* Thorough knowledge of general office procedures required.


* Knowledge of health care industry preferred.

HealthPartners is recognized nationally for providing outstanding care and experience for patients and members. We offer an excellent salary and benefits package. For more information and to apply go to and search for job ID #41217.

Additional Information:

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Nearest Major Market: Minneapolis

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