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Monday, January 23, 2017

BioGray, LLC - Social Media Specialist

POSITION SUMMARY As part of the Content/Marketing Communications team, the Social Media Strategist will help develop, administer and measure BioGray's social media strategy and initiatives, including sourcing and developing content; building brand awareness and managing brand reputation; generating inbound traffic and cultivating leads and enrollments; and analyzing and measuring social media impact against KPIs.The Social Media Strategist will engage BioGray's audiences (clients, purchasing managers etc.) through a variety of relevant platforms including but not limited to Facebook, Twitter, LinkedIn, Instagram, Google +, Pinterest, YouTube, Snapchat, as well as BioGray's current client base.The Social Media Specialist will also support the b2b marketing team objectives, helping to provide market insights and best practices for engaging key b2b audiences via social media.

ESSENTIAL Functions In this highly collaborative role across marketing, the Social Media Strategist will:
  • Oversee overall social sentiment and brand reputation on social media channels, including monitoring, listening and helping ensure timely response to audiences in a social-minded way
  • Translate overall marketing strategy into an actionable social strategy
  • Develop and manage a social media calendar coordinating with education, marketing, sales and beauty products team events
  • Owns PF social media policies and strategy: employee policies, company policies which are found in the employee handbook
  • Trains employees on social media guidelines and best practices.
  • Creates and deactivates social accounts as needed. Maintains log of all accounts
  • Help to develop and create timely and engaging content that supports SEO and is optimized for platform use and intended audience
  • Work with service teams and escalate issues as needed to ensure BioGray's reputation management strategy
  • Working with the Growth Marketing team, manage the paid social strategy process and budget
  • Partnering with Lifecycle team on retention marketing to help drive retention and up selling
  • Assist in monitoring social media design, tools, applications, channels and strategy trends
  • Analyze and report social media actions on a monthly basis for successes and new opportunities
  • Developing and implementing social media strategy working closely with the Community Engagement Specialist for special events, projects and presentations as needed.
  • Attend various conferences and events with sales and marketing teams to assist with social media needs
  • Maintain a working knowledge of SEO principles within “Search and Social”
  • Display in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios
  • Maintain excellent writing and language skills that adhere to social media best practices across multiple social media platforms
  • Demonstrate knowledge and understanding of key social media performance metrics
  • Is customer service-oriented and able to work with digital support team to provide support via social media channels
  • Bachelor degree in marketing or related field, with 1-2 years of social media experience, college graduate okay
  • Possesses knowledge and experience in the tenets of traditional marketing. Demonstrates creativity and documented immersion in social media
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing
  • Maintains a working knowledge of principles of SEO including keyword research.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills
  • Displays ability to effectively communicate information and ideas to management and business stakeholders
  • Exceeds at building and maintaining relationships, both online and off
  • Demonstrates winning social customer support techniques
  • Experience with Hootsuite, Jive, GaggleAMP, and Hubspot a plus
Job Type: Full-time
Salary: $51,000.00 /year
Required education:
  • Bachelor's
Required experience:
  • Social Media Marketing: 1 year
  • social media: 1 year
Apply now.