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Thursday, January 19, 2017

Minnesota Corn Growers Association - Public Relations Manager



POSITION SUMMARY
The Public Relations Manager will be a key member of the Communications team; helping MCGA proactively tells its story through media, social channels and partnership engagement. The qualified candidate will strategically enhance the engagement of Minnesota Corn Growers Association and its brand by working effectively to tell the story of Minnesota’s corn farmers to the non-farming public
and communicate corn farmers of the many ways  MCGA works on their behalf

SCOPE OF INFLUENCE
  • Expand new partnerships and opportunities for MN Corn Growers Association
  • Works closely with MCGA staff, mainly Executive, Assistant Executive; Policy, Research and Communication Directors
  • Partner with community groups and environmental groups open to working with organizations like MCGA that represent conventional agriculture
  • Strategically partner with web designers, marketing agencies and other organizations that assist MCGA with media buys ad creativity  

JOB REQUIREMENTS 
Bachelor’s Degree required (Master’s in process or achieved desired) and minimum of 6 years with public relations work experience


  • Plan and coordinate all external media opportunities targeting both farm and non-farm audiences
  • Serve as liaison between media, farmer-leaders and MCGA staff. This includes coordinating interviews, preparing background materials and developing key messages
  • Serve as lead writer for all external communications and other content (newsletters, info sheets, ad copy, radio scripts, etc.)
  • Develop daily content for MCGA’s blog
  • Maintain primary MCGA website (mncorn.org)
  • Give MCGA a distinct and impactful voice across multiple social media platforms.
  • Lead staff for weekly “Leader Update” e-newsletter (design, content, and database management)
  • Oversee still photography and video production including selection and coordination of vendors, locations, and subject matter
  • Work with partners to plan and coordinate farm visits, ethanol plant tours and other activities involving visiting foreign trade teams
  • Assist in planning, coordinating and representing MCGA at key events throughout the fiscal year (Farmfest, EXPO, etc.)
  • Work with B&C, Executive, Assistant Executive, Communications, Research and Policy Directors to develop communication strategy around key issues


KEY COMPETENCIES
Exceptional Writing and Communication Skills…Entrepreneurial…Analytic…Collaborative Teaming
…Strategic Ability… Planning and Organizing…Building Community Relationships

Send cover letter and resume to Anne at Rizzo| Executive Search, and LLC at anne@recruitingstrategiesllc.com