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Wednesday, February 08, 2017

L A Rockler Fur Company - Digital/Social Media Specialist


We are looking for a driven Social/Digital Media Specialist to attract and interact with targeted virtual communities and network users. The goal is to achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social and digital media road maps. If you know how to creatively handle various online marketing tools, like websites and blogs, this position is for you. You will work with different team members and coordinate our marketing, advertising and promotional activities. This is a PT position with strong potential to grow into a FT position where ultimately, you should be able to promote our company and increase customer engagement.

PRIMARY RESPONSIBILITIES:
  • Design digital media campaigns aligned with our business strategy and goals
  • Setting up and optimizing company pages within each social media platform to increase visibility of company’s social content
  • Moderate all user-generated content
  • Maintain a strong online company voice through social media
  • Establish our Ecommerce-web presence to boost brand awareness
  • Create and maintain company/brand/industry related blog
  • Manage end-to-end digital and social media projects
  • Tracking, reporting and analyzing website(s) analytics, pay-per-click (PPC) initiatives and campaigns
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Monitor and report on Google Analytics metrics
  • Highlight potential risks or malfunctions and act proactively or put together best plan to resolve issues
  • Seek opportunities for improvement and suggest new projects
REQUIREMENTS:
  • BS degree in Marketing, Digital Media or relevant field
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
Job Type: Part-time
Salary: $15.00 to $18.00 /hour
Job Location:
  • Minneapolis, MN 55401
Required education:
  • Bachelor's
Required experience:
  • Social Media: 1 year
  • Social Media Marketing: 1 year
Apply now.