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Monday, March 20, 2017

The Zimmerman Group - Account Executive – Social Media Manager

We are seeking a full-time Account Executive – Social Media Manager. You will work with an account team to understand clients’ objectives, implement programs and quantify results with data driven analyses. You will be challenged to push boundaries, to propose and execute new ideas that increase brand awareness and loyalty.
Account Management Responsibilities:
  • Keep versed on clients' products, services, plans, competitors and target markets including research projects
  • Develop and present proposals, budgets and marketing plans
  • Client communications (meetings, calls, emails, events and trade shows), some travel may be required
  • Respond to requests for materials and support
  • Plan and implement digital and print advertising, email newsletters, brochures, sell sheets, trade show materials, retail point-of-purchase, coupons and other promotional campaigns
  • Contribute content for advertising and promotion including client website and app
  • Ensure consistent brand messaging through editing and approvals process
Social Media Responsibilities:
  • Daily monitoring and proactive engagement on all social media platforms
  • Develop and execute social media campaigns including content sourcing/creation, alignment with promotions and marketing needs, weekly content calendars, and post execution
  • Develop, plan and execute sweepstakes and contests
  • Coordinate and schedule a team of guest bloggers
  • Implement influencer sponsorship programs
  • Provide weekly and monthly analytic reports
  • Stay on top of social and digital competition and industry trends
Desired Skills and Experience:
  • Bachelor’s degree in marketing, communications, business, public relations or journalism
  • 2 to 3 years of experience in social media and marketing
  • Must have strong creative writing skills, organizational skills and experience with social platforms and blogs
  • Strategic thinking to bring new ideas and tactics to daily duties with the ability to effectively multi-task
  • Organized, eye-for-detail and excellent task management skills
  • Ability to work independently and as a member of a team
  • Google AdWords, Analytics, WordPress and any certifications a plus!
  • Salary plus Medical and Dental Benefits and 401k plan, PTO and summer hours
The Zimmerman Group has been in business since 1984 and is purposefully a small agency with a close-knit team approach. We work with our clients in a broad role, encompassing both digital and traditional marketing.
Our goal is to fill this position as soon as possible. If you think this might be a good fit for you, please send us your resume in PDF format along with salary requirements.
Job Type: Full-time
Required education:
  • Bachelor's
Apply now.