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Tuesday, April 04, 2017

FLM + Public Relations Leader

Roles and Responsibilities:

  • Collaborates with account teams to identify public relations and community relations opportunities from client marketing and communications plans 
  • Develops key messages for identified target audiences based on client marketing and communications goals Plans and manages special events for clients, such as community events, trade show activities, media events, field days, etc. .
  • Conducts secondary research on issues important to client’s marketing and communications environments Writes in all formats – news releases, feature stories, testimonials, media pitches, online, PowerPoint presentations 
  • Develops and manages relationships with media important to clients’ business Assists client teams in development and implementation of social media strategies 
  • As assigned, works with creative teams on concepting and development of collateral, video, exhibits and other client communication tools 
  • As assigned, provides business management support to client teams, e.g. management of specific public relations projects; writing action reports on assigned projects; development of timelines and budgets, etc.


  • Skilled communicator with excellent writing skills (writing samples may be requested) 
  • Excellent presentation skills, (must be able to present strategy, execution and measurement to both existing and prospective clients.) 
  • Proven media relations experience Proven ability to understand and interpret complex technical subjects to various stakeholder audiences 
  •  Skilled at measuring and reporting against PR efforts 
  • Creative and strategic thinker and problem solver 
  • Team player with a positive, energetic attitude 
  • Must work well under pressure and be able to manage multiple deadlines Highly proficient in 
  • MS Office, including PowerPoint
  • Experience with Cision a plus
  • Self-motivated and reliable 

 Education and Experience:
  • College degree in communications, journalism, English, marketing, agricultural business or related field 
  • Previous agency experience, preferred
  • Comprehensive understanding of the agricultural industry including turf, ornamentals/ trees and associated chemistry preferred 
  • 5-10 years proven public relations, issues management, media relations and community relations experience within the agriculture industry preferred