The Nature’s Way Social Media Associate will develop, lead and
implement a social media strategy for Nature’s Way brands. He/she will
be responsible for partnering closely with the marketing business owners
to develop and implement social media plans to accomplish business
objectives, build brand awareness and drive growth. The Social Media
Associate will work collaboratively with both internal and external
partners to develop and implement social media capabilities for Nature’s
Way, and be responsible for ensuring those capabilities are launched,
maintained and extended. This person will serve as the go-to social
resource for Nature’s Way and will be responsible for ensuring the
Nature’s Way brand is built strategically via social media
EDUCATION and/or EXPERIENCE
Required: Undergraduate college degree in
marketing, business, journalism or a related field. Strong knowledge of
and experience in social media, digital marketing and content strategy.
Experience working across multiple social platforms with a variety of
social publishing and management tools for business. Demonstrated
strong business judgment and decision-making skills. Excellent
relationship building skills, with the ability to work across teams,
brands and departments to collaborate and innovate.
Preferred: Social media experience with CPG/consumer retail a plus.