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Monday, May 22, 2017

Sleep Number - Digital Media Planner


The Digital Media Planner is a crucial position working in conjunction with the media, marketing planning and content teams to develop and execute social and digital media plans that achieve business objectives. This role drives innovation at both the strategic and execution level, and cultivates key partnerships to deliver the best digital media opportunities across social channels in addition to other media channels including display, mobile, and video. The ideal candidate will have strong experience in social planning and buying, but also be knowledgeable across the entire programmatic landscape.


  • Manage social and programmatic buys including plan development, audience selection , optimization, and reporting
  • Develop and execute strong and effective social media plans incorporating programmatic, display, mobile and video based on sound strategies and research
  • Participate in overall media strategy development and participate in group brainstorming sessions with the intention of bringing great ideas to life
  • Supervise insertion order process and ensure adherence to budgets, terms and conditions
  • Work with creative partners on ad development to ensure media and creative strategies work in harmony
  • Work with Digital Media Manager to ensure plans are on strategy and meet objectives
  • Utilize data to configure, operate and optimize campaigns to meet company objectives
  • Lead analysis on media delivery, performance, trends and future implications and make optimizations based on insights from varying sources
  • Work with Ad Operations Manager and Analytics team to ensure proper technical set-up for tracking, testing, reporting, and optimization
  • Manage relationships with relevant outside partners
  • Seek new trends and opportunities within the industry within display, mobile, social and video; develop POVs to share with media team


Experience, Education & Certifications:
  • 3-5 years of related experience required.
  • BA/BS required
Knowledge, skills & abilities:
  • Experience with Social-specific platforms (e.g. Facebook Business Manager, Twitter ads, Snapchat ad platform)
  • Experience with media buying technologies such as social buying platforms, DSPs (DataXu a plus), third party ad servers, and web analytics platforms (Adobe a plus)
  • Experience working across media functions
  • Experience executing programmatic and social buys
  • Agency experience a plus
  • Advance computer knowledge (Excel, Powerpoint)
  • Strong analytical thinking skills
  • Ability to communicate with simplicity and influence broadly
  • Able to work independently and have excellent time management skills
  • Problem solver with the ability to develop creative solutions
  • Organized, and detail-oriented with strong attention to follow-through
  • Nimble and flexible to succeed in a fast-paced environment and balance multiple projects
Working Conditions (if applicable): Standard office environment