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Monday, July 31, 2017

Northern Brewer - Social Media Marketing Manager

Northern Brewer is a leading Home Brew supplier that has been turning beer and wine lovers into homebrewers and winemakers for the past 23 years.  This team of passionate brewmasters, inventors and storytellers is poised for explosive growth and expansion into homes across the country and the world.

We are currently searching for top talent to work in Minneapolis, the homebrew capital of the world and the Northern Brewer world headquarters.  Our goal is to find entrepreneurial thinkers and doers who share our passion for growth and have demonstrated their ambition through interesting and demanding professional roles and education.  Our strength lies in the diversity of our team members’ previous experiences.  For all our roles, we are open to candidates from various backgrounds, including experience with top startups, management consulting, operations, and other related functions or industries.  A passion for homebrewing and willingness to get your hands dirty on brew day doesn’t hurt.

Northern Brewer is currently seeking a Social Media Marketing Manager that will oversee our paid and organic social media channels. The Social Media Manager will be an integral part of the ecommerce team.  This position is fast paced, creative, and exciting. This role will report into the VP of Marketing.

Responsibilities for the role include:
  • Manage, create and deliver content for the organization's social media channels and recommend new opportunities within the social landscape
  • Oversee the relationship with social media agency and direct media purchase administration
  • Deliberate planning and goal setting
  • Development of brand awareness and online reputation
  • Manage social marketing Key Performance Indicators (KPI's) and regularly report on status and effectiveness.
  • Research, plan and build comprehensive social media content calendars based on brand strategy
  • •Collaborate with cross-functional marketing and creative teams to provide engaging customer social content: events, promotions, product releases, partnerships, etc.
Sound interesting to you? Here’s what we’re looking for from you:
  • Minimum 7 years’ experience in social media, community management and/or digital PR
  • Strong leadership qualities and minimum 2 years experience in managing a team
  • Strong relationships with representatives from major social networks: Facebook, Twitter, etc
  • Must be capable of developing larger strategies and demonstrate tactical expertise
  • Experience using analytics and research to drive business decisions
  • Deep knowledge of social direct response strategies, including paid media across social media platforms
  • Passion for “always on” channels and innovative marketing within the digital space
  • Familiarity and experience with social listening and tracking tools
  • Experience establishing and maintaining relationships with individuals at all levels of an organization
  • Experience using time-management skills, such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates
Additionally, to be successful in this role you exhibit the following traits:
  • A true self-starter. Northern Brewers is proud of the speed at which our business moves and we are looking for those who are willing to be a part of our fast-paced environment.
  • An individual with experience and passion within the eCommerce space.
  • Excellent strategic and analytical thinking skills. We expect our team members to learn quickly and handle challenges, wherever they are needed within the company.  You will be trusted to develop plans to improve our business based on your specific area of responsibility and adapt to evolving responsibility as our business grows.
  • Advanced project and people management skills that are needed to deliver great results in our work environment.
  • Knowledge and interest in our industry. This includes someone who loves home brewing, has done their homework on our industry, and has a perspective on new processes and our opportunities for growth.
Northern Brewer is an Equal Opportunity Employer. We welcome and employ a diverse group of employees.
Minority / Gender / Disability / Veteran / Gender Identity / Sexual Orientation…none of that matters. Just commitment to meeting the needs of our customers

Apply now.

Thursday, July 27, 2017

Kohnstamm Communications - Account Executive



POSITION SUMMARY
Kohnstamm Communications is currently seeking an Account Executive (AE) for its consumer team who craves the opportunity to work closely with cutting edge, on-the-move CPG clients in a boutique PR agency setting. Our client roster includes some of the top natural and organic food and beverage clients in the country, and the range of consumer client programming includes media relations strategy, consumer advocacy and influencer campaigns, social engagement, and experiential events.

As part of our growing Consumer PR Group and a member of teams responsible for driving multiple client projects, you will have the opportunity to help shape and deliver transformational outcomes for very innovative and entrepreneurial CPG brands and companies. A demonstrated ability to work quickly but carefully on multiple fronts, skillfully communicate creative and strategic insights, and thrive in a fast-paced, high performance agency environment are all skills we value and would enjoy the chance to discuss with you. 2–4 years of PR agency experience is a definite plus.
At Kohnstamm, we’ve created a healthy, empowered, inclusive, upbeat environment – with plenty of room to grow...

Sound like a fit? Please contact Rebecca Zanger at Rebecca@kohnstamm.com.

Wednesday, July 26, 2017

Brand Point - Copy Editor


Company Description


Brandpoint has been an industry leader in providing Content Marketing services to agencies and brands for over 20 years. Our content based solutions help connect brands with consumers and ultimately drive business for our clients!

Job Description

Edit content before it is delivered to Brandpoint clients. Ensure adherence to AP style guide, correct formatting and consistent use of language within a document. Review, rewrite and edit the work of writers.
Key Responsibilities:
Editing Content
• Edit content created by the Brandpoint writing team for accuracy, grammar, spelling, clarity, tone/voice and adherence to AP Style or client-supplied style. (Content includes, but is not limited to branded feature articles, blogs, eBooks, white papers, case studies, email campaigns, infographic content and a mix of custom content for our clients)
• Write high-quality headlines that promote reader engagement and SEO objectives.
• Provide excellent customer service to colleagues and clients.
• Work quickly but accurately. Ensure that work is completed in a timely manner and on deadline.
• Juggle multiple assignments and appropriately prioritize the work.
• Coach the writers as needed and/or requested.
• Identify underperforming articles; make recommendations to client and implement content updates.
• Collaborate with a team of account project managers, content strategists, social media managers, writers and designers to ensure client elation with our products and services.
• Work within Brandpoint’s content management software to track time, monitor assignments, etc.
Teamwork
• Participate in discussions, reviews and meetings
• Cultivate a quality end product as well as a fun/positive work environment
• Set expectations and standards for attitude, behavior and teamwork
• Be a team player and contribute to team goals.
• Other duties as assigned

Qualifications

• Bachelor’s degree in journalism, public relations, communication or related field preferred
• 1-3 years of professional editing experience
• Solid editing and proofreading skills. Editing for AP Style
• Ability to multi-task and produce a high volume of edited content in a fast-paced, deadline-driven, creative environment
• Knowledge of current SEO best practices, trends and tools
• Strong interpersonal and client interaction skills
• Ability to interact with multi-departmental project teams
• Strong organizational, prioritization and time management skills along with keen attention to detail
• Proficiency in Microsoft Word, Excel, Outlook. Working knowledge of Powerpoint and Acrobat

Additional Information

A LITTLE QUIRKY BUT LOTS OF FUN
Brandpoint is a fun place to work. Casual dress code (expand your blue jean collection). Flexible work hours and arrangements (we’re family people ourselves!). Bi-weekly yoga sessions (warning: ease in to this). Pick-up basketball games (ditto). Biking and running and what-not at lunch (did we mention we’re right on the bike line to downtown?). Pot lucks and company picnics (average belt expansion = 1 notch despite the exercise). Even the occasional human Foosball game (don’t ask!). And much more. Everybody fits in and find friends here. And works hard. Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan, health and dental benefits, even that scary flu shot every fall (optional). And more.
What You Can Expect From Brandpoint:
  • Competitive pay 
  • Fast-paced, entrepreneurial environment
  • Healthy work-life balance
  • A team that wants to WIN!
  • All that other good stuff (see sections above and below)
Employee Benefits Include:
  • Employer subsidized Medical benefits
  • Group dental benefits
  • 401(k) with company match
  • Employer paid Life, AD&D and Long Term Disability insurance
  • Flexible Spending Options (FSA) - Medical and Dependent Care
  • Optional Short Term Disability and Additional Life for you, your spouse and/or your children
  • Generous Paid Time Off program
  • Employer contribution towards a health club membership
Apply now.

Sunday, July 23, 2017

Ecolab - Director of Marketing

At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and providing our customers with the most effective and efficient food safety, cleaning, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. As a marketing function we are committed to driving growth while providing individuals with a range of developmental career opportunities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

We are seeking an outstanding Marketing Director to lead strategy and marketing execution for the Global Dairy Farm and Processing segment in the Food and Beverage division of Ecolab. This is a newly created $650M segment that brings together 2 related segments to drive exponential value in food safety and responsible resource management across our customer’s dairy supply chain, from grass to glass. The successful candidate will provide business and P&L leadership for this segment by marrying our traditional strengths in science and service with our future in Digital to deliver accelerated growth in a fast-paced, global environment. This is an exciting opportunity for the right leader to unleash growth in F&B’s largest segment while growing personally and professionally. This position is full-time, based in our St Paul, MN offices.

Main Responsibilities:
1.Establish short and long-term Global strategic plans and programs for the Dairy Farm and Processing segment, resulting in accelerated sales and profit growth.
2.Partner closely with Regional Marketing, Global/Corporate Accounts, RD&E, and Digital Solutions to lead development of deep market and customer insights. Be the expert in the segment, including size, growth rates, key drivers, key customers, competitive landscape, risk factors, technologies, etc. Employ a range of qualitative (customer meetings, sales feedback, etc.) and quantitative (analytics, market research, surveys, etc.) methods to understand, articulate and prioritize the needs and opportunities of the Dairy segment and strategic customers.
3.Lead the synthesis of fact-based market, customers, and internal business insights to clearly identify and prioritize segment strategies (short- and long-term) to maximize market penetration and profitability. Exploit opportunities and address competitive threats, and clearly communicate, prioritize and close gaps in our offering and value proposition to the segment.
4.Lead the development of sustainable, compelling and unique value proposition and multi-year innovation roadmap for the segment. Integrate products, service, and digital capabilities into holistic outcome-focused programs that present a coherent, compelling, and highly differentiated value proposition to the customer and ensures a sustainable competitive advantage for Ecolab.
5.Lead and develop value-based pricing strategies based on a deep and thorough understanding of both the value created and delivered to the customer as well as the competitive offering.
6.Partner with the Global Product Portfolio Manager to streamline and optimize an industry-leading and highly profitable product line for the segment.
7.Document the multi-year segment strategy to achieve division and functional goals and communicate it to senior management and key stakeholders to build their understanding of the segment and gain the necessary support to execute the strategy.
8.Partner with Marketing Communications, Regional Marketing and Global/ Corporate Accounts to develop and implement a comprehensive communication and promotion plans which communicate our value proposition to the CAMs/GAMs/sales teams and customers in a compelling way and builds a strong Ecolab brand in the segment. These may include marketing collateral, training, conferences, digital presence, value calculators, product selectors, etc.
9.Lead and be accountable for outstanding strategic execution to deliver on key milestones and sales targets. Ensure only the critical few high-value projects are being worked on to fully deliver on the value proposition for the segment. Track and report vital KPIs.
10.Lead and develop a high-performing team of Marketing associates, including ongoing performance feedback and coaching, setting objectives and development plans, training, annual performance appraisals to ensure associate development and the attainment of operating objectives. Build a culture of strong engagement, accountability and high performance.
11.Develop and nurture quality partnerships between and across all Ecolab divisions, and utilize those relationships to obtain new business, exchange leads, coordinate sales to national accounts and solve problems


Basic Qualifications:
Education: Bachelor’s degree
Experience: 8+ years marketing/professional experience

Preferred Qualifications
Education or Professional Certifications:
  • MBA
Experience & Critical Competencies
  • Business-to-business marketing experience, particularly with highly technical products and service in an industrial setting.
  • Broad set of strategic and tactical marketing capabilities
  • Strategic Thinking: Must have excellent capacity and the creative energy to collect and synthesize market, technical, and business insights into outstanding strategies that delight the customer and significantly outpace the competition.
  • Execution: Must have strong track record of executing strategies. Must have strong project management skills to flawlessly execute multiple projects across various functions and locations and seamlessly deliver the target value proposition to customers.
  • Cross-Functional Collaboration: Must be a natural collaborator with a preference for working with cross-regional, cross-functional teams to champion the vision and deliver results on tight timelines.
  • Influencing Skills: Strong organizational savvy and interpersonal skills to navigate complex matrix organization to influence key stakeholders in various functions and regions. Strong ability to drive new concepts and ideas without having direct control. Must be confident enough to constructively challenge peers and executives on their approach and thinking.
  • Communication: Excellent written, oral, and visual communication skills to communicate effectively at all levels of the organization, both within and outside the business.
A trusted partner at more than one million customer locations, Ecolab (ECL) is the global leader in water, hygiene and energy technologies and services that protect people and vital resources. With 2016 sales of $13 billion and 48,000 associates, Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world. For more Ecolab news and information, visit www.ecolab.com

Follow us on Twitter @ecolab, Facebook facebook.com/ecolab, or LinkedIn linkedin.com/company/ecolab.

Apply now.

Thursday, July 20, 2017

Allina Health - Marketing, Communication Consultant

Introduction

Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. A not-for-profit health care system, Allina Health cares for patients from beginning to end-of-life through its 90+ clinics, 12 hospitals, 16 pharmacies, specialty care centers and specialty medical services that provide home care, senior transitions, hospice care, home oxygen and medical equipment, and emergency medical transportation services. Allina Health is a vibrant, growing organization with opportunities to suit your professional skills and a diverse work environment to match your specific interests. We believe employees are our greatest asset and are dedicated to helping you develop and maximize your professional skills.
The Commons, located in Minneapolis, is the headquarters of Allina Health, a not-for-profit health care organization serving patients and communities. Approximately 1,600 corporate and administrative service employees work at offices within Midtown Exchange, the site of the historic Sears retail complex at Chicago Avenue and E. Lake Street. This community landmark, adjacent to the campus of Abbott Northwestern Hospital, part of Allina Health, is the second largest building in Minnesota and includes offices, an internationally themed public market and residential units.

Responsibilities

Principal Duties
  • Work with an ongoing set of clients to plan, implement and manage marketing, communications and public relations strategies and projects within the strategic priorities of Allina Health’s Marketing & Communications department.
  • Lead project management, development and execution of marketing, public relations and communication plans from concept to distribution including print collateral, publications and online content etc.
  • Participate in cross-functional projects and advocate for the inclusion and correct presentation of Marketing & Communications.
  • Develop and/or assist in the development of materials and tactics that incorporate systemwide or partner marketing brands and strategies, and communicate hospital and service line initiatives, projects and products.
  • Manage social media promotions as part of a broader campaign. Demonstrate familiarity with search engine marketing and optimization.
  • Provide marketing and communications consultation support to leadership
  • Maintain brand and graphic identity systems
  • Other hospital, service line and system office Marketing & Communications work as assigned.

Education

Minimum 5 years (plus) marketing and communications experience. Health care experience strongly preferred.

Qualification/Skills

Excellent written and oral communication skills. Is competent in all facets of marketing and communications including writing, editing, effective and persuasive verbal skills, meeting facilitation, negotiations, technical learning, informing, process management, priority setting, peer relationships, decision quality and dealing with ambiguity. Uses these skills in the completion of work for a variety of clients with general support from managers or directors, including some direct interventions. Demonstrate familiarity and skills with social media, search engine marketing and optimization.

Work Schedule

Regular days.

Location/Community Information

Minneapolis boasts being both cosmopolitan yet small enough that you can find a place to call home whether on a lake, golf course, or in an adjoining suburb. With the fast pace of activity there are professional sports, theater, or enough parks for a quiet walk. The area has numerous schools and colleges, both public or private, and enough teams for all weekend athletes to join.
  • Located in Minneapolis
  • Population = 380,000
  • Service Area = 2,882,245
Community Resource Links:

Closing

If you are interested in becoming part of our award winning team of professionals, please apply online today. Allina Health is committed to providing Equal Employment Opportunities to all employees and applicants. EO M/F/Disability/Vet Employer.

Campus/Facilities

Corporate Office

Goff Public - Seeking Account Executive



Desired skills
         Creative, persuasive and succinct writer
         Proven track record of pitching stories to the media
         Thoughtful strategist
         Creative thinker
         Adept question-asker
         Accomplished social media strategist
         Proficient project manager
         Strong attention to detail
         Sound judgment

Desired traits
         Team player
         Good listener
         Curiosity
         Enjoys working on a diverse range of projects

Additional skills that are preferred include graphic design, presentation design, video production, and website development.

Interested candidates should send a cover letter, resume, and two work samples to Sue Kuncio at sue@goffpublic.com by July 31, 2017.

Based in Saint Paul’s popular Lowertown neighborhood, Goff Public’s company culture is built on teamwork, innovation and creativity. Goff Public has been in business since 1966 and consistently wins “best places to work” awards.