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Thursday, July 20, 2017

Allina Health - Marketing, Communication Consultant

Introduction

Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. A not-for-profit health care system, Allina Health cares for patients from beginning to end-of-life through its 90+ clinics, 12 hospitals, 16 pharmacies, specialty care centers and specialty medical services that provide home care, senior transitions, hospice care, home oxygen and medical equipment, and emergency medical transportation services. Allina Health is a vibrant, growing organization with opportunities to suit your professional skills and a diverse work environment to match your specific interests. We believe employees are our greatest asset and are dedicated to helping you develop and maximize your professional skills.
The Commons, located in Minneapolis, is the headquarters of Allina Health, a not-for-profit health care organization serving patients and communities. Approximately 1,600 corporate and administrative service employees work at offices within Midtown Exchange, the site of the historic Sears retail complex at Chicago Avenue and E. Lake Street. This community landmark, adjacent to the campus of Abbott Northwestern Hospital, part of Allina Health, is the second largest building in Minnesota and includes offices, an internationally themed public market and residential units.

Responsibilities

Principal Duties
  • Work with an ongoing set of clients to plan, implement and manage marketing, communications and public relations strategies and projects within the strategic priorities of Allina Health’s Marketing & Communications department.
  • Lead project management, development and execution of marketing, public relations and communication plans from concept to distribution including print collateral, publications and online content etc.
  • Participate in cross-functional projects and advocate for the inclusion and correct presentation of Marketing & Communications.
  • Develop and/or assist in the development of materials and tactics that incorporate systemwide or partner marketing brands and strategies, and communicate hospital and service line initiatives, projects and products.
  • Manage social media promotions as part of a broader campaign. Demonstrate familiarity with search engine marketing and optimization.
  • Provide marketing and communications consultation support to leadership
  • Maintain brand and graphic identity systems
  • Other hospital, service line and system office Marketing & Communications work as assigned.

Education

Minimum 5 years (plus) marketing and communications experience. Health care experience strongly preferred.

Qualification/Skills

Excellent written and oral communication skills. Is competent in all facets of marketing and communications including writing, editing, effective and persuasive verbal skills, meeting facilitation, negotiations, technical learning, informing, process management, priority setting, peer relationships, decision quality and dealing with ambiguity. Uses these skills in the completion of work for a variety of clients with general support from managers or directors, including some direct interventions. Demonstrate familiarity and skills with social media, search engine marketing and optimization.

Work Schedule

Regular days.

Location/Community Information

Minneapolis boasts being both cosmopolitan yet small enough that you can find a place to call home whether on a lake, golf course, or in an adjoining suburb. With the fast pace of activity there are professional sports, theater, or enough parks for a quiet walk. The area has numerous schools and colleges, both public or private, and enough teams for all weekend athletes to join.
  • Located in Minneapolis
  • Population = 380,000
  • Service Area = 2,882,245
Community Resource Links:

Closing

If you are interested in becoming part of our award winning team of professionals, please apply online today. Allina Health is committed to providing Equal Employment Opportunities to all employees and applicants. EO M/F/Disability/Vet Employer.

Campus/Facilities

Corporate Office