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Thursday, July 13, 2017

General Mills -Marketing Communications Assistant Manager – Media Monetization & Acquisition

We serve the world by making food people love.  As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth.  General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.

We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.


This role is responsible for delivering on revenue goals and day-to-day management of ad operations for our Owned Media and Publishing team.

  • Lead monetization activities to achieve revenue and direct profit objectives through yield management and partnership development
  • Support manager in long-range planning through business modeling, forecasting, and road-map creation
  • Work with cross-functional teams to optimize and develop upon existing capabilities to drive additional revenue while continuing to improve site user experience
  • Lead member and subscriber acquisition by creating, executing, and analyzing acquisition strategies
  • Oversee ad tech stack and day-to-execution of internal/external ad campaigns
  • Maintain and optimize tech stack including programmatic auction systems
  • Support manager in long-range planning through business building, forecasting, and road-map creation
  • Lead member and subscriber acquisition by creating, executing, and analyzing acquisition strategies 
  • Develop and execute promotional/testing calendar for member and newsletter subscriber conversion
  • Bachelor’s Degree
  • 3-5 years experience in digital media strategy or publisher monetization/ad operations
  • Working knowledge of all things related to programmatic – ad serving (DFP experience preferred)
  • Data Management, real time bidding, tagging/tracking, optimization, etc.
  • Strong Project management skills and attention to detail
  • Agency and vendor relationship management experience